The use of push notifications on android has shown an increase in the opt-in rate for the website apps. According to a report published in 2018, the average worldwide opt-in rate for push notifications remains higher on Android devices (91.1%) than on any other platforms (67.05% appr).
The allure of push notifications is obvious – they provide brands with a direct line of interaction with their customers and notify them of the latest alerts and updates.
Marketers use various channels and platforms to communicate with users to promote their brands and services offered. Among those platforms, using push notifications on android has shown tremendous results when compared to other platforms.
Let us understand in detail about the android push notifications.
What Are Android Push Notifications?
Android push notifications allow the app creators to send messages directly to the user’s android devices.
They create an interactive line of communication between creators and users even when the users are not in-app.
Android push notifications send alerts and updates when users are not using the app and direct them to the main website increasing engagement and retention.
Here are a few examples of using android push notifications :
- Messaging app notifying about new messages
- The banking App alerts the customers about their account details and low balance.
- Gaming App alerts about the new versions, and features added.
- Media App is sending alerts about the latest news and information.
Importance Of Using Android Push Notifications:
Since android push notifications have a higher opt-in rate, the retention depends mainly on the deliverability of the messages and impact they create on the user. Sending the notifications which add value can make a user respond and to open an app. Users can be prompted to log-in back if the information shared is relevant or according to their preferences.