Out of 1.5 billion websites on the world wide web, 35% are powered by WordPress content management systems.
Be it a small or any big company; chances are they use WordPress CMS.
With such a wider adoption of WordPress on a global level, marketers are finding ways to run their marketing activities in a much easier way.
WordPress provides thousands of plugins ranging from user engagement plugins, email marketing plugins, to live chat plugins or SEO plugins. You can interact, track, engage, and re-target your users along with many other benefits.
Here are the best WordPress marketing plugins you can use to have countless benefits and of course, to become a better marketer:
- Yoast SEO
- Google XML Sitemaps
- Contact Form 7
- Click to Tweet
- Title Experiments ______________________________________________________________________
- Yoast SEO
Yoast SEO is another best WordPress marketing plugin that allows you to optimize your website’s on-page SEO.
Some of the features you can benefit from this plugin (under the free version) are:
- Readability score: You can check the readability of your content through more than 10 parameters like usage of passive voice, paragraph length, headings, transition words, and more.
This makes it easier for search engine crawlers to understand if the content is in a readable form or not. Hence, the better visibility on SERPs.
- Search result view: You can check how your blogs/content will appear in Google search engines across platforms like mobile and website.
- SEO analysis: You can select your focus keywords in the blog, optimize your meta description, meta title, and more.
- Schema function: You can create perfect schemas for your blogs, especially for FAQs and how-to guides on your website.
Adding a Schema function to your blogs will increase its chances of appearing in search results.
This plugin lets you organize your content step-wise so that users can directly see the results on SERP pages rather than on a specific URL.
Truepush is a marketing WordPress plugins that boost your user engagement to another level.
You can send customized push campaigns to your users with relevant updates. Your website users directly receive push notifications on their devices, hence, they are just a click away to return to your site. Truepush plugin makes sure you get consistent traffic while strategically engaging your users.
Some of the features you can use from the Truepush WordPress plugin are:
- Create audience segments based on existing segments like country, state, city, gender, subscription date, etc. You can also create custom segments based on your preferences.
- Send a timely trigger to engage at the right time. You can send triggers after x minutes of the user subscribing to push.
- Automate your push campaigns using RSS. This will make sure every time your content gets live, it reaches straight to your user’s devices.
- Useful metrics to track like daily subscriber/unsubscriber count, campaign view, open, and click rates, and more.
This is how the Truepush dashboard looks like:
Google XML sitemaps plugin has more than 2 million+ active installations across WordPress sites. This plugin is used to better index your website’s pages and custom URLs for search engines like Google, Bing, Yahoo, and more.
Why should you use XML Sitemaps?
XML sitemaps give you an option to tell google-
this(specific URL) is your original blog and other blogs with the same content are not.
Therefore, using Sitemaps, Google excludes copied or curated content from other publishers (who uses syndicate content on their site). And, you will be established as the original source of content. Therefore, receives higher visibility on SERPs.
Akismet is a leading comment spam plugin that WordPress provides. You can use this plugin to get the user’s comments, moderate comments, and approve them.
Some of the benefits of using this plugin are:
a) Checking comment status and history makes it easier to engage with people on blog comments.
b) Protection from spam in your comment box. The plugin detects any spam comments and speeds up your site speed.
Contact form 7 is one of the most used free plugins to create forms, with current active installation reaching more than 5 Million+ on WordPress
These forms can be used to collect contacts, take feedbacks, or get user comments on posts.
Below is an example of a contact form created using the plugin.
The good thing about this plugin is it provides various customization options. You can customize these forms in accordance with your website pages, colors, and layouts.
If you follow any website/blog for your daily dose of information, you must have noticed it mentions numbers, stats, unique information, or quotes that altogether makes the website resource useful and engaging.
And, your readers like to share about it if they have an option to do!
That’s where Click to Tweet comes into the picture.
Click to Tweet plugin allows your users to share a part of your blog content on Twitter with a link to your blog.
The use of this plugin increases shareability and makes it easier for brands to get visibility through user’s tweets.
Ask content marketers, what’s the most difficult task for blogging, and you’ll hear ‘title’ by most of them. Writing blog titles are not easy.
Even if you write a good and detailed blog, for your users to be able to read it, the blog title must be enticing enough to receive clicks.
Title Experiments plugin from WordPress is here to save you. And, the cherry on top is- it’s free!
The title experiment plugin will allow you to enter different headlines for your post. The plugin will compare titles and show reports based on views and impressions with your blog readers.
For example, if you put title A and title B as headline alternatives, then you can make your post live with these headlines and keep evaluating blog titles based on views and impressions.
Eventually, the plugin will start pushing out the most viewed and clicked title than the other one.
Also, you can check for yourself if the headline will perform well or not. The headline with better performance will have a green tick mark in front of it and the lower performed title will have a red cross ‘X’ in front of it (as visible in the image above).
Some of the points you can keep handy while creating your blog titles are:
- Does it evoke emotions in your users?
- Does it talk about numbers and stats?
- Does it prompt users to think about it?
- Is it catchy enough and different from existing articles around the same topic?
There are tens of thousands of WordPress plugins available today. However, as a marketer, you need to be aware of the most used WordPress marketing plugins.
This will make sure you are not lagging behind your fellow competitors. Using these top seven plugins from WordPress, marketers can easily align their set targets to achieve and market the site in much easier ways.
Use the above-mentioned plugins and let us know in what other ways you are benefited. We’d be happy to mention it here.