Blogs

Intent-based marketing techniques like PPC can help you get desired results for your business. Pay-per-click or PPC is one of the most effective marketing techniques that can help you promote your offerings and expand your customer base. Pay-per-click or PPC allows advertisers to run ads and pay the host of the platform whenever the ad is clicked.

In the present digital era, push notifications are a trending marketing strategy that helps businesses in engaging, retain and gain more conversions. Using some of the best push notification strategies is recommended to make the most out of this engaging tool. Before we go into this let’s know the basics.

Online advertising is a great way to grow your business by reaching new people. Ads are usually more effective if they appear on high-traffic websites and blogs, in top-tier search results, and in social media feeds. But it's not always easy to stay on the right track when you're running an ad campaign - especially if you're...

What is schema? A schema is a set of terms and conditions that are structured to make sense of the world around us. Information that makes sense in one context can be very different in another. Your website or blog needs to have consistent schemas so that your content's meaning is clear across the board.

Writing high-quality content that is valuable for the brand and attracts audiences is not a 10 minutes job. Whether you are writing content for a blog, social media or advertising you need to keep in mind the basic goals to reach with content. It can be scaling up website traffic, revenue, generating leads or...

If you can get the first few moments rights then your users are going to stay with you over for years with loyalty.  Customer onboarding is the first interaction for building a good relationship with new customers and retaining them for long period. The main objective of this design is to deliver the value...

Writing a landing page that truly achieves what you want to achieve can be quite challenging if you don’t have enough experience. There are many details that you add to your page that will ultimately make your customers convert and perform the action you want them to perform like subscribing to newsletter, filling out a form, or...

Push notifications emerged as the most effective customer engagement channel in the digital world. These crispy messages have all the elements that are required to hold the subscribers and reengage them. The nature of popping up when the subscriber comes online has increased the popularity of browser push notifications.  Introduced in 2009, this user...

Almost all companies established their businesses online when everything turned digital as it is easy and convenient. They are inspired by many start-ups that have achieved huge success with online marketing. Every marketer has unique difficulties when attempting to build a niche for their brand in the ever-evolving and increasing digital marketing environment.  While...

Great businesses are indeed all about offering top-quality products and services. Before getting to that point, many entrepreneurs invest in ensuring their brand is strong. Brand development, marketing, and evolution are all individual processes that shape the future of any business. The really great brands leave a lasting impression in customers’ minds. In this guide, we’re going...