Google Ads Trends

5 Google Ads Trends in 2021

Table of ContentsIntroduction Why Google Ad Trends? 5 GOOGLE Ads Trends You Should Know in 2021 1. Customer Match Rates  2. Enhanced Conversion 3. Performance Max Campaigns  4. Consent Mode  5. Product Feeds for Video Action Campaigns Keep Your Digital Business Game On with Google Ads Trends!Choose the Trending Keywords Identify what your Targeted Audience Seek Monitor...

What is a good strategy for Android push notifications?

Android push notifications are considered as a privilege for marketers, but when not used aptly, users can easily block them. It can be used with an excellent push marketing strategy to design notification campaigns that can boost customer engagement. Here are a few tips to effectively make use of android push notifications to increase retention and expand the customer base: Segmentation: Segmentation...
Buyers Persona

What is a Buyer Persona? (And Why Does It Matter?)

Source: FreepikThe ultimate goal of any business is to gain customers. These customers are what build brands, share your product, and of course, make money.But how do you gain or appeal to customers if you don’t know what they like, where they are, or how they live? Instead of casting a wide net and hoping for a bite, creating...
paywall

Top 10 paywall services to look forward to in 2020

Back in the day, things were pretty easy, at least for print journalism. Standard advertising and strong subscription rates were the way to secure revenue and successful revenue forecasts. However, things have become a lot more complicated since the digital age. Legacy media firms have no choice but to adapt to the modern environment. Making money on computerized content...
How to make use of the “allow” button in push notification opt-in?

How to make use of the “allow” button in push notification opt-in?

Have you seen an opt-in box that appears on top of the websites you visit? It asks users to click on either the “Allow” button or the “Block/ Not Allow” button.This is how it appears.source Push notification is an apt way of engaging users. It’s a brief message that displays on the user’s screens (both desktop and mobile).In order to turn...
Paraphrasing Tools for Content Marketing

How Paraphrasing Tools Can Help You in Content Marketing?

Content marketing refers to using content in various forms (mostly written forms, such as blogs) for the purpose of marketing. It is a subdivision of digital marketing and is one of the most cost-effective methods of marketing.Once more, but this time without the relevant and valuable. That's the difference between content marketing and...
SEO techniques

Top 7 SEO Techniques of 2023 to Drive More Organic Traffic | Truepush

IntroductionSearch engine algorithms update regularly at a frequency of 500 to 600 times per year. So, these constant changes assemble digital marketers to change their strategy for driving audiences. Search engines are getting smarter with every update in providing the best results to their users.With the increase in internet...
The 9 Upgrades Your Small Business Will Need in 2022

Bouncing Back Stronger: The 9 Upgrades Your Small Business Will Need in 2023

Table of Contents1. Establish and Perfect a Digital Footprint2. Optimize Online Communications3. Diversify Your...
Tips for Saas SEO

Saas SEO: Actionable & Practical Tips to Grow Traffic for SaaS Company

Table of ContentsIntroduction What is SaaS SEO? Factors that influence the rankings of any websiteKeyword Intent Traffic Linking Domain Authority Direct Traffic Search Engine Friendly Site ArchitectureTip 1: Analyze Competitor Sites Tip 2: Focus on Quality + Relevancy Tip 3: Focus on Link-building Strategy Tip 4: Optimize Your Site for Speed Tip 5: Improve Social Media...
User Engagement

User Engagement Simplified With Best Strategies and KPIs.

Engaged users yield the highest ROI. Tapping the most out of your first-time visitors is not so easy. You have to engage them at the right place and the right time. There are various strategies to hook your users and give them what they want. But, how do you build these strategies?