Push notifications have higher click-through rates than other channels of engagement like email, SMS, etc.  To increase the Click-through rate of your push campaigns, focus on the below pointers.  Include rich...
Digital engagement emphasizes engaging your potential customers across different channels of marketing. Such as website users, social media audience, email subscribers, and so on.  To improve digital engagement, you can send push notifications to...
To measure the impact of customer retention, there are various KPIs measured. The most important retention KPIs are mentioned below.  Customer ChurnCustomer churns, also known as customer attrition are a measure of your customers...
User retention gives you an understanding of how many users stayed after a specific period.  This is how you can calculate your user retention.
Retention is the process of bringing users back to the digital platforms be it a website, social media platform, etc.  User retention focuses on retaining your existing users. Understanding retention can help you assess...
Yes, push notifications are more secure than SMS.  An SMS can be sent to users without their consent. There is a history of data breaches using SMS where the users can land in a...
The sole purpose of push messages is to provide useful information and regular updates to the users.  As a website or an app user, you can choose to opt for receiving push notifications. This...
Push notifications are used to engage your potential customers. There is no limitation as to who can implement push notifications and who can not.  As far as you provide regular and new updates, you...
Push notifications are a cost-effective channel for engaging your site users. There are various push notifications service provides in the market. However, the pricing varies from one service provider to another.  On average, for...
If you have a WordPress website, you can integrate your site with Firebase. Firebase is Google’s mobile platform that enables you to build your mobile applications, improve and grow them. To do so, you would need to install a plugin...