mobile push notifications work

How Mobile Push Notifications Work?

Because of the increase in the usage of smartphones, mobile push notifications have higher engagement when compared to desktop push notifications. For mobile push notifications to work, the user has to accept the opt-in on the mobile browser when they visit the website. Now, when a website sends push notifications to its users, the...
user engagement

Why is User Engagement Important?

The better the engagement the more users are likely to retain, buy and share products or services with others. Users interest to know more about your product increases brand recognition and connection. This ultimately improves the business growth, and customer loyalty and reduces the churn rate. We can define user engagement as user interaction...
user management

Why is User Management Important?

User management helps to establish authorization for the users to protect the information from being misused. This limits the access of users and gives better control to the administrators over the system and users. If done efficiently you can have all sources of identities about any change or access to the information. We can...
sending effective push notifications

What is the Key Aspects of Sending Effective Push Notifications?

You can only get fruitful results from push notifications if you can only implement them effectively. Here are a few key aspects of sending push notifications. Be creative with your push notifications samplesSegment your audiences intelligently to targetGet your right timings to increase view and click rateSend personalized notificationsCheck your push notification KPIs regularlyMake...
Difference between a push notification and a text message

What is Difference Between a Push Notification and Text Message?

With the increased usage of smartphones, push notifications and text messages (SMS) are effective and working strategies to reach and engage users. Push notifications are short messages that are triggered by the installed apps or websites to send updates to their users. You can only receive these push messages when visitors accept the opt-in...
Free push notification service

Which is the best push notification service for an unlimited subscription?

Truepush is a free push notification service with an unlimited subscription. Websites can engage their users by sending unlimited push notifications per day for free. Truepush free forever plan gives access to all advanced features like segmentation, triggers, automated push notifications, multi-browser support, real-time analysis, etc. source You can integrate our push notifications service within 5 minutes using simple steps. We...
Are push notifications effective

Are push notifications effective?

Yes, push notifications are most effective than any other engagement channel in today's marketing world. These small messages flash on your user's mobile devices or desktops and grab their attention. Statistics say that push notifications have 70% of the market reach. The push messages metrics like CTR, view rate, open rate, etc are higher...
What are push notifications

What exactly are push notifications? Are they ads, or what?

Push notifications are not any type of ad. They are update alerts from your favourite brands and websites. Unlike other marketing messages, these are user permission-based notifications. Websites or apps can only push messages to the users who subscribed for the service. Nowadays push notifications implementation is in every industry like blogging, news, eCommerce,...
Truepush push notifications

Are push notifications good or bad?

Push notifications are a great way to get your users back with interactive small messages. Websites can gently nudge the visitors to subscribe to their push service using opt-ins. So, you will have an interested subscribers list to target which increases your website traffic and conversions.  Users are not asked to provide any personal...
Push Notifications CTR

What is the average CTR of browser push notifications?

The click through rate of push notifications differs among industries. But on average they are high compared to other engaging techniques. According to the survey from Truepush, the average CTR of push notifications is 5% when delivered to 1,000 push subscribers. Read our blog to know surprising push notification stats which give reason to...