Knowledge Base

The frequency of buying goods online is increasing significantly. According to one of the reports published this year 67% of millennials like to purchase goods online instead of going to stores. The number of E-commerce sites added daily to online shopping has a different and unique collection of items to attract buyers. With this, the competition is...

Futooro uses Truepush to engage their site visitors. Futooro makes extensive use of web push to bring the users back to the site. A quick question is- what is web push?Web push is a brief message that appears on the users devices even if the users are not present on the site. It contains importance updates, alerts, offers, and...

What is RSS Featured Marketing Image Plugin RSS featured image is a WordPress plug-in that helps in adding featured marketing images to the RSS feed notifications. What is RSS in WordPress? RSS feed is the format that allows blogger websites to send frequent updates. This allows users to know instant updates of new blogs. This helps website owners to increase their traffic, communicate...

Businesses use more than one website for various reasons. Juggling with multiple projects can be a convoluted process. It requires one to give a lot of time to each new project; as a result, it is essential to have a tool that allows you to duplicate your existing project to a new one.Use of Push Notifications is on the...

LeadsMarket is a technology company that operates a platform for publishers to find buyers in real-time. It's a marketplace that provides access to personal loans, business loans, and auto loans.Marco Ponce is the marketing manager of the organization. At his current stint as Head of Optimization, Leadsmarket, he has been optimizing and managing over 100 money lending online platforms.Marco...

Journaldev is a resource and knowledge-sharing web platform for sharing tips and tricks on various technologies. It is one of the largest tutorials websites for Java, Python, Android, and other technical articles. JournalDev is one of the most sought-after sites, consistently maintaining 3 million Monthly Active Users. At the same time, most of the traffic comes from...

"Data Collection is a critical parameter to achieve a segmentation goal." Most of the businesses spend time on customer acquisition, data collection of email, and sending marketing campaigns and notifications but all the strategies are failing consecutively with no increase in user engagement, customer retention, and conversions on website or app. The efficient categorization of Data and similar elements could solve...

IndiaGlitz is a premium online media company that delivers trending news from the Indian entertainment industry. IndiaGlitz caters to over 5 million active users in different languages, viz. Tamil, Telugu, Malayalam, Hindi, and Kannada. It also delivers exclusive content from various industries like Hollywood, Tollywood, and other leading industries and builds online engagement.Readers across various regions show up on...

Marketing funnels are the customer's route map from initial stages to conversion and beyond. It is an upside-down pyramid that depicts how a person finally comes under the Brand's radar and converts into a potential buyer.Earlier, the marketing funnel was based on the AIDA model, created by E. St. Elmo Lewis on the...