Knowledge Base

If you own a business, you probably find effective ways to advertise your brand. But do you know there are brand management tools that help you to organize, communicate and know the growth of brand reputation? These are some of the most efficient and easy-to-use brand management software and tools you can choose from. 

Content marketing refers to using content in various forms (mostly written forms, such as blogs) for the purpose of marketing. It is a subdivision of digital marketing and is one of the most cost-effective methods of marketing.Once more, but this time without the relevant and valuable. That's the difference between content marketing and...

According to Bill Gates, content is king, and it’s hard to argue with that, especially regarding site development. By and large, content equals user experience. It embraces visuals, videos, texts and data housed on your website. If the key site purpose is attracting an audience via worthy and topical content, then you should consider its filling before...

As digital marketers, we always try to up our game to reach more website visitors. It can be about reaching the right audience segments, improving ROI and engaging users. The solution for all these can be targeted marketing. It has become a key strategy in every digital marketing campaign and push notifications marketing is not an exception.

Digital content is everywhere today. From the articles we read online on social media to the videos we watch on YouTube, digital content is a huge part of our lives. But what exactly is digital content? And how can businesses effectively manage their digital content?In this article, we'll navigate the in's and out's...

Intent-based marketing techniques like PPC can help you get desired results for your business. Pay-per-click or PPC is one of the most effective marketing techniques that can help you promote your offerings and expand your customer base. Pay-per-click or PPC allows advertisers to run ads and pay the host of the platform whenever the ad is clicked.In today’s digital...

Do you know, that 83% of companies that believe it's essential to make customers happy also experience growing revenue? What does this signify for your company’s success?It's simple, customer has been and will always be a kingpin for businesses and there is no doubt why you have to keep your...

In the present digital era, web push notifications are a trending marketing strategy that helps businesses in engaging, retain and gain more conversions. Using some of the best push notification strategies is recommended to make the most out of this engaging tool. Before we go into this let’s know the basics.

Online advertising is a great way to grow your business by reaching new people. Ads are usually more effective if they appear on high-traffic websites and blogs, in top-tier search results, and in social media feeds. But it’s not always easy to stay on the right track when you’re running an ad campaign – especially if you’re new to...

What is schema? A schema is a set of terms and conditions that are structured to make sense of the world around us. Information that makes sense in one context can be very different in another. Your website or blog needs to have consistent schemas so that your content's meaning is clear across the board.