Web Push Notifications are notifications that your website visitors can opt-in to receive to remain updated without installing your app. These clickable rich content messages may be sent to users’ devices by a web site or an online app. Web Push notifications will be delivered to your user’s device (mobile or desktop) even when the user isn’t on your website. These notifications can only be sent to users who have opted-in to receive these notifications. They are a brand new/ nascent marketing channel to re-engage your visitors without knowing their email or other contact details.  Using web push notifications, you can reach out to those users who are not on your website.

Web push notifications are supported by Chrome, Firefox, Safari, Opera, and Edge on Desktop and by Chrome, Firefox, Opera on Android Mobile. it’s important to notice that iOS doesn’t support web push notifications yet. Safari 7.0.3 (With a market share of 5-7%) was the primary to supply support for web push. it had been followed by Chrome 42 (market share 40-50% and growing) that provided support for both desktop and android. Mozilla Firefox (market share 16-20%) is going to be soon announcing its support for web push. Safari, Chrome, and Firefox when combined have a market share of about 61-77%. With these browsers providing support for web push the reach of web push notifications is immense.

web browsers
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About Firefox Push Notifications

Firefox push notifications are notifications displayed through the Mozilla Firefox browser. They are quite standard for this communication channel. PushEngage helps your website send web push notifications to those that subscribe from their Firefox browsers. Firefox could be a free application program from Mozilla.

Firefox now supports push notifications on both desktop and mobile devices. You’ll now target users who use firefox browser both on the desktop as well as on mobile. With PushAlert, you’ll be able to get these new visitors to subscribe to push notifications to effectively increase engagement and find repeat traffic. Web push notifications for Firefox work on Windows, Linux, Android, and macOS (OSX).

A bit like with other browsers, your subscribers needn’t get on your website to induce notifications. Firefox can deliver on-screen notifications even when that site isn’t loaded. This is often useful for websites like shopping (eCommerce), online retail business, news, email, weather, and social networks which you would possibly check frequently for updates. Using the Push API, a W3C standard, Firefox receives a push message and may show notifications (if permitted by the user) at any time. Firefox has now enabled Push Notifications for its mobile browser on Android as well, there is a whole new user-base just waiting for you. All a visitor must do is press the “Always Receive Notifications” button whether he’s on a mobile device or desktop, so you may be ready to send them push notifications.

firefox broswer
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Why should you use firefox push notifications?

Firefox maintains a vigorous connection to a push service to receive push messages as long as it is open. Push notifications are one among the most valuable capabilities of native apps, and this experience is now available online. To get the most out of web Push Notifications, it has to be timely, precise, and relevant at a user level.

when what who Timely:

Timely notification is one that appears when users want it and when it matters to them the most.

Precise:

A precise notification is one that has specific information that’s good to grasp or can cause action immediately.

Relevant:

A relevant message is one about people or subjects the user cares about. 

Firefox Push Notification History

Seeing the adoption of push notification across other platforms, Mozilla started supporting Push Notifications on the firefox browsers.

In Jan 2016,

Firefox version 44 now supports push notifications. It allows the positioning to send push notifications on the firefox browser.

Aug 2016,

Mozilla now allows push notifications to be delivered on the android platform. This feature was introduced in Firefox version 48.

Apr 2017,

The push subscription opt-in UX got redesigned in version 53.

PushEngage Features on Firefox Browser

1.Trigger Notifications

Send web push notifications supported user action. You’ll be able to decide which user action to trigger a push notification. Create multiple campaigns for every action and send targeted web push notifications on the firefox browser. For e.g. if the user has downloaded a pdf file or views a video, you’ll be able to send a particular set of push notifications.

trigger notifications

2. Multiple ways to segment

Segment your users supporting their interests. You’ll segment users that support the link they need to be subscribed to your notifications. You’ll also add and take away users from the segment dynamically.

3. Drip Push Notifications

Create drip notification to extend your brand awareness. Drip push notification allows you to support your users about your product, their benefits and at last converting them to customers. You’ll create multiple drips for various activities.   

drip push notifications

4. Abandoned Cart

You can send abandoned cart push notifications on firefox browsers both on desktop and mobile. Create a series of push notifications for abandoned cart users and send them at different time intervals. this may keep reminding the user of their cart and should cause purchase.

abandoned cart
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Conclusion

Web push notifications are one amongst the most effective communication channels within the entire spectrum. Chrome, Safari, and Firefox cover almost 75% of the overall browser stack. Firefox push browser notifications are unique in terms of technology and deliverability. They’re prompt, relevant, and really specific. With little advancement in technology, they will be personalized. for instance, you’ll insert individual-specific information to form good use of it. Firefox push notifications, in short, are the game-changing medium of communication.


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