Introduction

Google has become the most powerful and widely used search engine where millions of people enter their query to search bar and end up getting relevant answers. To that end, Google has brought ease for people, industries, and businesses. In addition, it has brought SEO terms based on a ranking algorithm that marketers are studying to rank their respective applications and websites.

Google has so much in store for us. By saying that, Google has an advertising platform that empowers users to spend more time and money to get more and massive revenues. Therefore, keep in mind that Google’s new strategies and the latest updates can help you stay above the competitors. 

Let’s jump into the Google ad trends without further delay to learn about Google’s changes to its advertisement platform. And know how you can tackle these changes to acquire a wide user range. Let’s go…

To reach a wide-ranging customer base, businesses need to market their products on the bustling platform. It is a platform that can act as a catalyst to bring more conversions to their business and make a win-win situation within less time and effort. Nowadays, Google Ads is rising in popularity and has become a dominating marketplace with over 73% of the total market share. When we say the digital market or a digital competition, we are actually referring to Google’s paid search market.

Google has introduced:

  • The PPC campaigns help maximize the click and conversion rates.
  • Search Engine Optimization helps relevant websites to rank on google pages so that people can know about your business’s existence.
  • Google ads have established Multiple ways of marketing like video ads, automated ads, image ads, etc.

1. Customer Match Rates 

It is a feature that permits you to use your online and offline data to target a wide-raging relevant audience on all Google channels. In addition, since April 2021, Google has facilitated us to show the instant customer match rates from your previous and currently uploaded customer list. Thus, it provides more relevant and helpful information to Google to get better customer match rates. This instantly helps you save time finding and targeting an appropriate customer base by offering you the instant customer match list that solves your issues faster.

In case if you’re wondering how Google matches customer sheets:

Google’s algorithms are used to retrieve data from its search index and instantly deliver the query results in the best possible manner. However, Google introduces new updates time-to-time to provide new powerful approaches for marketing. This opportunity offers a chance to marketers to fulfill the market gap in a more efficient way. 

2. Enhanced Conversion

Google’s new trend helps you gain more conversions and make your customer base stronger through enhanced conversion. Enhanced conversions hold first-party data of your customers that may include their name, email address, residential address, phone number, etc. This data gets stored in your conversion tracking tags in hashed form using the SHA256 algorithm.  

This data was used in improving the report of the online conversions driven with signed-it Google accounts and ad interactions.

You can also set enhanced conversions using either:

  • Global site tag or
  • Google Tag Manager

Important Note: Enhanced conversion works only for conversion types where customer data like subscriptions, purchases, or sign-up is present. It should be available in essential credentials like name, email address, residential address, or phone number. 

3. Performance Max Campaigns 

In 2021, Google added a new feature for a fully automated advertising experience to access Google Ads inventory from a single campaign seamlessly. It helps you find more customer conversions across multiple Google channels, including search, Gmail, Maps, Display, YouTube, Discover, or search.

Performance Max is designed for keyword-based search campaigns that help you gain more conversions across multiple google channels using smart bidding. It seems that performance campaigns will change the way advertising is carried out in the future. On the other hand, people involved in Android & iPhone app development know the best use of performance Max. Saying that, as Google permits, you can use this new campaign when:

  • You want to increase your campaign performance regardless of limits by that particular channel your ads appear on.
  • To smoothly access Google’s multiple advertising channels using a single campaign.
  • You want to enjoy conversions and customer reach beyond keyword-based search campaigns.
  • When you have specific advertising objectives to drive online sales etc.

Last year, in 2020 September, Google introduced Consent Mode. It is a method that modifies and checks the Google tags behavior based on the consent status of a user’s landing rate on websites. It allows you to use it for conversion tracking, Google Analytics, Floodlight, and remarketing in Google Ads.

Consent mode permits advertisers to achieve more significant objectives while ensuring that Google tags help them measure conversions that reflect users’ consent choice for ads cookies. However, if the user declines the consent for ads cookies, Google tags won’t be able to use cookies for advertising purposes.

Google states that Consent mode recovers more than 70% of the ad-click-to-conversion journey. To that end, conversion modeling uses ML to identify observable data and historical trends and quantify the relationship between consented and unconsented users.

5. Product Feeds for Video Action Campaigns 

Google has introduced a new feature called product feeds for Video Action Campaigns. This feature can help you in many ways. For instance, if you use video ads across multiple platforms for your e-commerce business promotions. This new feature will reduce the time to user conversions and help you enhance sales.

With this innovative add-on, you can generate instant leads. For example, suppose your targeted user came across a video ad that promotes your business identity by saying that. To that end, after the ad will be over, YouTube will showcase your product in a panel below the ad. When the user selects that particular mentioned product in the ad, he will be directed to the product’s landing page for more information. However, a minimum of 4 product images is allowed to show below the ad panel. This will ultimately increase your website’s SEO health as well as the conversion chances.

We discussed the Google trends, and not implementing them in your online business would be an injustice! Confused about how you can do that? I have some pro tips to tell you.

Hook your target audience by engaging their interest with better strategy and marketing tactics. Because in the business domain, marketing is the most popular vocabulary that anyone would be familiar with, but only some would know how to keep playing the business-marketing game. So here we go …

Add value to your business through unique content because nowadays, what people find best on Google has become the trend. Therefore, when you intend to take your business according to the Google trends, add the hottest topics to your business site and keep it unique, attractive and fulfill all the SEO demands to ensure that your business thrives.

Note: Avoid using temporary keywords because their volume will decrease with time, which will ultimately result in your business downturn. 

Identify what your Targeted Audience Seek

Run a test on your audience to identify regions with high interest in your ad trends. This way, you can find out what is fruitful for your business and what areas need your attention for further improvement. 

Monitor your Brand

Building up your business website in order to gain momentum in revenues isn’t the approach for a successful business. Although, like, every little thing requires our attention, your business also wants to get monitored from time to time, so you don’t overlook the sleek performance of your business. So take advantage of Google Ads Trends that provides you with the opportunity to assess strategies that you have implemented and help you determine if there’s a need to innovate your approach further.

To Sum Up

Today, so many folks around the world prefer online shopping to save their time. As a result, it has increased the tasks for marketers and advertisers to build state-of-the-art strategies for result-driven digital campaigns. To become a right hand for marketers, Google came forward with its powerful ad campaigns to ease the pain of marketers and leverage businesses with exceptional assistance.  

Google is more than the search engine which uses multiple ranking factors and algorithms to rank web pages after checking the relevancy on its search engine pages (SERPs). The trends that we have discussed above are the ongoing marketing trends that nourish the marketing sector worldwide. These trends are offering feasibility to both parties, i.e., advertisers and the general audience.

However, Google updates are temporary, so marketers need to utilize these updates more efficiently. Not only this but, they also need to be prepared for the constant stream of changes. 

Author Bio

Ghulam Mohi Uddin Content Producer for the software development company. He develops and implements content strategies for Cubix, along with aligning business goals with content marketing activities. He actively contributes articles related to digital and content marketing.