Haryana E Khabar is one of the leading media platforms from the state of northern India, Haryana. The media portal has been dedicated to provide the local news from and around the state and brings forward the trending news and alerts which otherwise are not covered in the mainstream media.
Here is an interview with Rahul Pihal, founder at Haryana E Khabar on how Truepush push notifications are helpful in improving customer retention and engagement and achieving other successful metrics.
- What is your website? Can you narrate us the story behind building it? (What is the unique problem you’re trying to solve)
Today HaryanaEKhabar.com name is also popular in Haryana. The story of starting Haryana E Khabar is quite interesting. I live in a small village in Haryana. Earlier, most of the news portals of Haryana were actively showing news from cities and urban regions. There was no news platform that covered villages and their issues, developments, etc. This triggered a thought in me that why not create your own news portal. Well, in those days, I was thinking about doing some work of my own for a long time. And as I was doing research on my own, I started working on Haryana E Khabar portal.
After some time I also took help of my good friend Rohit and both of us started working on it.
- What are the various growth or marketing channels you’re trying to get more visitors on the website?
At present, Haryana E Khabar Portal has resorted to various channels to get more website visitors, in which Truepush plays a superior role. We were associated with Truepush in April 2020. David, the integration manager at Truepush helped us a lot in reaching our goals and making the process even more simpler. Today we are mainly using the following source to get more visitors on the website.
1. Organic 2. Social Media 3. Push Notification
- Do you think customer retention is crucial for businesses? How do push notifications help in it?
Yes, customer retention is crucial for businesses. Only those people who want to receive our news will subscribe to the notification. Using Truepush, we send notifications to all our people in one click so that they can get the news first. With this, our visitors gets notified quickly and their confidence in our portal is also increased.
- How do you plan out your push notification strategy? What are the parameters you consider while building it?
Mostly, I promote knowledgeable and trending articles. We use the brief message along with a catchy title of the notification. Every notification we send has a good response and my visitors come back to the website through this simple tool.
- What is the most used push notification feature, and how it helped you in getting more conversion rates?
We send our notifications through the RSS-to-Push feature. With this, whenever our feed is updated, the notification goes away. This feature is very helpful for the news website as no one reads the news after it’s outdated.
So, I liked the RSS-to-push feature very much because it automates things and saves me a lot of time.
- How long have you been using Truepush, and how is it helping you achieve your business goals?
We started using Truepush notification services in April 2020 and I am very satisfied with the services of Truepush. Truepush has helped me in converting my website visitors to my subscribers. It’s quick and reaches straight to my subscriber’s devices. Many thanks to Truepush.
- Any feedback for the product and the Truepush team? *
It’s an amazing product, beneficial and hard to find such a tool for free in the push industry. The team is also responsive, and we talk on WhatsApp for quick discussions. I would like to thank Truepush for making this Push Notification Platform.
With a growing platform for all the readers, Haryana E khabar engaged their website visitors using push notifications. And, increased their website traffic significantly in the last few months, as shown in the graph below.
The current subscribers count stands at more than 400K+.
Haryana E Khabar made use of Truepush segment feature, majorly, based on locations.
Targeting users from specific regions with their region-specific news, plays crucial role in increasing on site time and traffic.
Truepush is the world’s only free Push Notification platform. Truepush has a global presence in more than 164+ countries and currently is adopted by 25,000+ brands.
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