Are Push Notifications better than other engagement channels?
Yes, the marketing campaigns stats like CTR, view rate, open rate, etc are high for push message campaigns than emails and SMS. Depending upon the industry these stats are 5X to 10X more than other marketing channels.
Moreover, the email protocols differ from push messages where users can visit the website directly from alerts rather than opening emails and tapping on website links. This optimizes the customer journey in exploring your website and making conversions or a download.
To know how push notifications differ from emails, check our detailed Truepush blog on this.
Truepush is a free push notification tool that helps websites in increasing their user engagement. Marketers can analyze the push campaigns regularly from the dashboard and optimize them using features like audience segmentation, automation, scheduling, CTA, and more to reach users. Users can add unlimited domains and send unlimited push notifications to subscribers at a $0 cost.
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