As shared in an exclusive podcast with Kris Rudeegraap, CEO of Sendoso.
Customer Retention is the Keystone to a company’s success.
Kris Rudeegraap is the CEO of Sendoso. He has over 10 years of experience in software sales. His observation and the itch to break the mammoth task of sending emails caved the path for the launch of Sendoso.
Sendoso is one of the leading sending platforms which is empowering brands to engage with their customers throughout the buyer’s journey. With a strong presence in North America, Europe, and the Asia Pacific region, Sendoso is ranked as the no.1 sending platform, by G2, the largest marketplace for software
Kris started the discussion about his journey and the idea behind starting Sendoso. He continued to explain the various parameters they consider to optimize their marketing funnel.
How Push Notifications Improved User Engagement
Kris explained that he believes continuous engagement is the key to higher retention, which in turn is the keystone to a company’s success measurement. And, he further talks about how tools like Push Notifications and emails are used to retain and engage with customers. He shines a light on the kind of data that can be used for this purpose, while also discussing the various channels of engagement.
As the discussion proceeds further, Kris shared his insight into the effect of the pandemic and how companies started using digital channels for meetings, engaging with customers, understanding them, and redirecting them back to the platforms.
Kris shared in detail how brands implement strategic sending for their clients using Sendoso, be it a prospective customer, a newly onboarded customer, or as a thank you note to the loyal customers. He further explained how Sendoso is used within the company to improve employee morale. A brand can integrate Sendoso and send e-gifts or physical gifts and goodies through the various merchant networks, which can be shipped to over 165 countries.
The conversation came to an end with Kris explaining how Sendoso has various programs that help merchants and vendors collaborate and reach a wider customer base, and grow mutually.
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