Shankar - SquadIQ
SquadIQ podcast – Shankar

“There’s so much untapped demand and latent talent pool in the outreach and engagement space, which fuels SquadIQ’s growth”- Saswata Shankar De, Business lead at SquadIQ.

Tune into the trending podcast with SquadIQ (from SquadStack)

About SquadIQ

SquadIQ is a lead outreach and engagement platform, which empowers brands with quality conversions using workflow automation and Artificial Intelligence. SquadIQ is a part of SquadStack,  a San Francisco and New Delhi based startup, with the vision to create the ultimate sales acceleration stack for businesses across the globe.

Saswata Shankar Dey, who is currently the Executive and business lead at SquadIQ joined us on the show ‘Game of Growth’, powered by Truepush. Here’s a sneak peek into the insightful discussion. Stay Tuned! 

The gist of the discussion

The discussion starts with how SquadIQ empowers high ticket consumers to convert every sign up into revenue. “Industries like real estate, education, financial products, etc have high volumes of leads coming in but at the same time faces more churn rates”, states Saswata. 

SquadIQ bridges the gap between leads and customers through an omnichannel platform, employing workflow automation and technologies like artificial intelligence and more. 

Saswata further explains how the sales model of a brand fluctuates between expanding and consolidation, hence, giving more scope for outsourced outreach services which increases the sales curve and at the same time saves hefty dollars spent on the company-specific sales model. Focusing on the benefits of the efficient lead gen system, Saswata states, “Enabling brands to pay depending on the usage of sales services” is another lending help to grow in the symbiotic business systems.  

SquadIQ provides a seamless delivery experience by integrating directly with the customer funnel, thus, channeling leads from across different platforms using an automated platform and finally converting them using well-trained expert agents. 

As the discussion moves forward, Saswata explains how not only the work from home model steered further because of the pandemic, but SquadIQ was already building its efficient remote working system across different time zones. 

When asked about the future plans of SquadIQ, the three things that fall on the road map includes  

  • Key leadership hiring to build brand footprints,
  • To build a global network, and
  • Innovating on the right tech products and taking them to customers.

Tune in to the Google, Spotify, and Apple podcast for a detailed discussion. 

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