The job searching process has changed a lot in recent times. The rise of job portals is certainly helping many people out there in finding opportunities at the right time and right location.

To provide this the job portals need to engage with users regularly at the right hours and provide crucial updates.

So, how do the job portals engage their users?

Web Push Notifications are the answer.


The job portals provide users with various job listings and opportunities. Web push notifications deliver these updates straight to the devices and for job seekers, it’s just a click away to explore relevant job positions.

Once users click on the push notifications, they are redirected to the job portal. This not only connects job seekers with relevant job notifications but also brings repeat traffic to the website.

The higher traffic brings more visibility to the job portal in search engine result pages.

How to Implement Push Notification Service for Job Portals?

Below are the important parameters to consider while implementing the push notification strategy

Time and Frequency

How often and at what time do you push job alerts? 

These are the important aspects of the best push notification strategy, be it a job portal or a website of any other niche. 

Let’s understand the importance of push notification timing and its frequency from the job seeker’s perspective.  

Imagine if users receive job push notifications at midnight when they are asleep. The chances are very likely that your job update would be ignored. Or even if users check their devices in the morning, there will be a long queue of push messages. And the result? A user might cancel all the notifications at once.

Now, consider the importance of push notification frequency. Imagine if you receive job alerts every few minutes. You would most likely be frustrated as a user and block future job updates from any job website. 

Therefore push frequency and timing play a crucial role in building the right engagement if used strategically. 

  • Maintain push notifications frequency of 3-5 a day. It is always recommended to find the right push notification frequency by experimenting with your audience before. 

You can always check how many web push notifications a day are bringing in more engagement or if it’s increasing the churn. Based on the results, you can optimize your job notifications. 

  • Send push notifications during the maximum engagement period of job seekers with their devices. The afternoon time period is when most of the audience is engaged in their phones. 

Morning time can also be utilized when the users are consuming their daily internet feed, hence increasing engagement.  

The right time for sending job alerts is directly linked to the increased click-through rates. 

Segment Job Seekers

Segment your audience in order to have maximized conversions. The audience for the job portal can be segmented based on key parameters like location, experience, preferred job roles, and more.

1. Job alerts for a specific location 

A job seeker may search for a job position in a specific location, for example, India, the US, etc. Or more specific locations like any state or city.

Segmenting your users based on their locations is crucial as sending generic job alerts can lead to higher churns.

You can select the required segment while creating a campaign and target particular audiences.

2. Job alerts for specific Industry

There are hundreds of different industries and your users belong to their specific niches. Send job alerts to your users based on their relevant industry. 

For example, some of your users might be looking for a job in the healthcare sector, whereas some might be willing to find a job in the financial sector.

Sending all the job alerts to all your users without emphasizing their chosen industry will lead to a poor experience online.

Therefore segmentize your audience based on where their interests lie.

3. Job alerts based on experience

A job profile may require some prior working experience. 

For example, an IT job might require 8 years of experience. Therefore, sending your users job roles that are entry-level or for freshers would not make any sense. You can create segments based on experience level such as entry-level, mid-seniority level, senior level, top C-level executives, and so on.

The whole idea behind segmenting your audience is to engage them with their interests and preferences. This in turn leads to increased conversion. 

And you can also think of it from the customer experience perspective. 

As a job seeker, I would not subscribe to a website that sends all the generic job alerts, instead based on my preferences. Therefore, push notifications should be implemented in a way that boosts the customer experience on your platform. 

Audience Segmentation in Truepush

You can achieve audience segmentation when you have an effective push notification provider- Truepush. We provide many parameters like country, state, OS, Platform, subscription date, last visit date and many more.

Segment your audiences and select the section while creating push notifications. Now, these push messages reach the right users and you can have high conversions.

RSS-to-Push to Automate Job Alerts

A job portal has hundreds and thousands of job positions. It’s not a wiser option to just send every update manually. You can use your push notification provider to take the job.

To save a considerable amount of time, RSS-to-push comes to the rescue. A job website can automate its push notifications using this feature.

Every time a new job position goes live, it appears in the notifications space of users’ devices. Before using the automating feature for job alerts, make sure to set it live for the target audience.

Using Rich Push Notifications

Make your job alerts not look like any other boring alerts and you receive no engagement. You can see drop in push notification KPIs like click-through rates, view rates, etc. Use quality images in your push notifications. And make sure to test your push copy beforehand. You can check out this detailed guide on push notification copywriting. Some of the other important parameters to create rich job push notifications are as follows. 

  • Use notification buttons to prompt users to take quick action.

    Some of the most popular CTA texts you can use are: Apply Now, Hurry Now, Explore Job, and more.
  • Make use of emojis to get higher clicks. Using emojis in job alerts improves user experience and helps job seekers further connect. 

Check how rich push notifications can increase conversions and use them effectively to increase your engagement.


Push notifications for job portals play a crucial role in continuous engagement with job seekers. To have more conversions and better engagement metrics, it is required to create segments of your audience that are job seekers. The most important segments could be based on the specific industry, experience, preferred location, and many more.

Job alerts should be carefully delivered keeping in mind the user experience. The right push frequency and timings play a critical role in establishing your image as a job portal. As far as you maintain the user experience with timely and relevant updates, this mode of engagement will do wonders for your platform.  

To start sending your first job alert to unlimited users for free, sign-up to Truepush now.