Make your business contentful with an engrossing conversation with Punita Parekh, Successful Content Marketer and Storyteller for brands.
“Every individual or brand has the ability to become a storyteller or a content marketer”- Punita Parekh
Punita Parekh is an experienced and widely successful content marketer and an inspiring storyteller for various brands in the industry. She is a well-established media veteran for over a decade now with expertise in Broadcast Media in Content Marketing & Storytelling and is well known for her customized creating and integrated solutions for the top brands in the country. An overwhelming personality providing content marketing solutions across various platforms and mediums. An optimist and a long-term strategy builder.
A Quick Synopsis of the conversation.
The conversation commenced with Punita Parekh sharing her thoughts on content marketing, how it can be used to boost the value of a company, and how one can curate context-specific content to match the current trends and stay ahead of the competition. She believes that content marketing is a strategic marketing approach that is used to showcase the capabilities and resonate the brand and its functioning to its audience in a contextual way. Punita says that the distinction of the content from the existing ones can help in increasing brand awareness while helping set apart the competition. According to her, brand awareness can be increased by following some fundamental principles which include understanding the audience and the content being portrayed while keeping an eye on the competition.
As the conversation advanced Punita shared her views on how to create specific content for the potential audience. She believes that creating content has become an integral part of every company’s marketing strategy. As companies strive to generate leads and increase sales, Punita shared some tips that would help in that area. The content needs to be conveyed and curated authentically, in a real sense which has a more human touch to it, to grab the attention of the consumers. She also stresses anchoring the content based on the interest or niche of the writer or company.
Before you start, ask yourself how you want to be remembered?
As the conversation came to a close, Punita helped us understand that before we start working on any strategy we must always set goals, and work towards curating the content that revolves around the niche of the company. Most important of all, the customer should be the center of attraction, to gain their trust and understand them better. Experimenting with strategies to find out what’s working and what’s not is an essential part of building an effective strategy. In the end, talking about what you love will always resonate with your audience. While you’re at it, always try to inspire your audience, because when the audience is inspired, they will always remember you.
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