Blogging has evolved consistently in the past three decades. According to a report, there were 504 Mn blogs present online in 2018 in contrast to 173 Mn in 2011. This indicates how blogging has grown to 191% in less than a decade.
And, with this evolution, the tools that help in blog re-engagement have evolved too.
Bloggers and marketers use emails and social media marketing tools to promote their blogs and bring back visitors to the site.
The more strategic users are engaged, the more traffic and conversion it yields. Blogging conversions could vary from Sign-up to the endorsed products and services, monetizing through ads on the pages, generating leads through email addresses, and providing valuable information to the readers.
The growing traffic is one of the crucial factors that acts as the precursor to the aforementioned conversions.
As blogging has evolved as a business, reader engagement tools are to be quick and effortless. Bloggers and marketers resort to tools that truly convert.
But what if you come across a free tool that does all that?
Do you recall coming across this similar opt-in message when you visit any site?
I am talking about Push Notifications. Chances are you might be already familiar with it. Based on your site visitors’ preferences, they can allow or decline receiving the updates. Once allowed, any blogger can send new blog push notifications that bring back the reader to the site.
Key benefits of using Push Notifications include higher re-engagement, zero expenditure, faster campaign implementation, right target audience, and flexibility are to be named many among other reasons.
Marketers capture emails, get social media followers but push notifications have higher view rates and click rates when compared to other engagement channels like emails and SMS.
The important question is how to send blog push notifications in 2021?
And how much does it costs to integrate with a push service?
To send push notifications, you can create your push notifications, given that you have a lot of time and resources to do so!
If not, you can integrate your website with free push notification providers. This is simpler and hassle-free. Currently, most of the push services charge you up to $1200 to send push notifications based on your subscriber count. Whereas, Truepush gives you the freedom to engage your site visitors for free regardless if you have a few subscribers or millions.
Here’s how you can integrate the Truepush push service for free.
1. Get started with Truepush
2. Create your project
Create your website project by filling in the website details like domain URL, website icon or logo, choosing an opt-in style, and other basic details. You can do it for both HTTP and HTTPS sites.
Create welcome notifications using our detailed guide. This will improve the user experience as your subscribers will instantly receive a welcome message on their desktops or mobile devices.
Truepush supports all browsers like Chrome, Mozilla, etc.
3. Integrate SDK code and service worker (sw.js) files on your website.
Once the project is completed, copy and paste the SDK codes as mentioned in this guide based on your current web services like WordPress, Blogger, Joomla, SquareSpace, WebFlow, GTM, PWA, etc.
4. Send your first push notification
Send your first push notification by filling in the basic details like notification title, URL, image, buttons, and customize it to your liking.
Read the detailed description here
Once the Truepush is integrated, prepare a plan using our detailed guide on the best strategies to send a push notification. Truepush lets you segment your audience based on numerous parameters like city, country, etc. You can automate your push using the RSS-to-push feature or use the trigger feature.