The Diwali season is here and with all the lighting and happy mood, why not make your users more happy and updated through a push for amazing sales offers, discounts, rewards, and launching new products? The idea is not new, but using it intelligently would surely make your brand go all festive and the first choice of your users.

Make your festive sale a wonderful benchmark for your business and come celebrate Diwali with us.

Re-engagement of users during festive times like Diwali and its succeeding weeks cannot be simply ignored and it becomes important to send Push Notifications to your users. The successful e-commerce platforms like Flipkart, Amazon, etc. have proved that engaging users during special occasions could yield exceptional ROI in a very short duration. 

While both Amazon and Flipkart have announced dates for their festive sale events in the month of September-October, e-commerce firms are expected to measure business of $3.7 billion, close to 60-65% higher than last year in 2018, according to RedSeer estimates.

However, for SMEs and small businesses, it becomes difficult to go beyond a small budget for their marketing agendas. How would they retain their users in order to have significant growth?

Well, Push Notification is a free tool for such businesses. A free tool for re-engaging the user base, making them stay on the website i.e., hiking up the retention, making more purchases and finally converting. Let’s explore how during festive season small businesses can make a huge difference in terms of their growth by using a free push service as shown in the real examples below

Make My Orders

An online shopping destination for fashion, lifestyle, and electronic items. MakeMyOrders uses a free Push Notifications service and re-engages its huge user base. Adding coupons for the Diwali season has increased sales and also user satisfaction.


Vishal Mega Mart

Vishal Mega Mart is a popular choice among shoppers to hop in for various products. Sending Push Notifications about Festive essentials like ethnic wears during the Diwali time can easily fetch lighting deals!


Bombay Shaving Company

One of the best companies for Men’s grooming products, Bombay Shaving Company sends Push Notifications to its manly audience. 

Win exciting offers and freebies
New Launch: Charcoal Shaving Foam
Make the most of this clearance sale@50% off


HJ Fashion

HJ fashion lifestyle store is another eCommerce platform which caters to the need of women in the fashion world. It sends Push Notifications to its diverse audience and special offers during Diwali time result in significant sales.

Rayon Colorful Palazzo For Festival !!
Get Rs 200 Discount To buy This Product


Important Tips To Send Notifications During Festive Time- 

  1. Send Presale Alert
  2. Recover Abandoned Cart With New Discount Offer
  3. A Perfect Landing Page
  4. Thank You Message With Festive Discounts
  • Send Presale Alert

Get your customers geared up for the sale. Send catchy presale push alerts using rich templates. Include featured image, emoji, offers, etc using templates that are also mobile-friendly. Presale alert creates an urgency in the user which plays a crucial role in bringing festive traffic.

  • Recover Abandoned Cart With New Discount Offer

When a customer has shown a desire in purchasing a product but left the cart without the completion of the purchase. Send a trigger including discounts on the abandoned carts and significantly increase the sales. This would help to set a brand’s reputation as well.

  • A Perfect Landing Page

A landing page is a place where a user makes the final decision to purchase. If your landing page looks spammy or full of irrelevant links, it might lead to a canceled purchase. And, if a landing page is organized with proper links, design, and aesthetics, it prompts the user to go ahead with his/her purchase decision.

(Bombay Shaving Company website page )
  •  Thank You Message With Festive Discounts

The selling of a product is not limited to the final click on the BUY button. It’s a festive time and thanking your users for making a purchase is winning you a lot of respect. Send your user’s a notification thanking them for the purchase.


Also, read:
How Vietnam’s Famous E-commerce Platform “Chanhtuoi” Uses Push Notifications To Re-engage Its Users(Case Study)

Why Free-Forever Push Notifications Platforms Like Truepush Are Safe To Use

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