How Ferns N Petals reaches its diverse users and implements re-engagement strategies as shared in an interview with Truepush.
Interview with Somesh Sawhney, AVP Growth & Digital Transformations at Ferns N Petals.
1. What is your website? What was your intention for starting it (What is the unique problem you’re trying to solve)?
2. What are the different ways of growth or marketing channels you’re trying to get more visitors on the website?
3. How do you enhance your brand consistency using push notifications?
4. How the usage of push notifications in your business impacts user growth/ How do you maximize customer retention using push notifications?
Create more engaging content not only from a conversion perspective but also share some knowledge/guidelines/trivia around relevant categories to help ensure brand connect remains.
5. What factors do you consider while building a push notification strategy to increase engagement?
Increase in engagement and the right offer at the right time.
6. Which push notification feature do you use the most and how it helped you to solve your problem?
Be it an eCommerce platform, entertainment website, technology-related blogs, etc. Our clients can use the tool to share knowledge/guidelines posts through a deep link feature, greet their users through an update for seamless communication, and notify them at the right time for maximum engagement, an important parameter for Ferns N Petals.
How Vietnam’s Famous E-commerce Platform “Chanhtuoi” Uses Push Notifications To Re-engage Its Users(Interview).
Truepush helps Digital Badi To Send Web Push To Its Vernacular(Telugu) Speakers(Case Study)
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