How Ferns N Petals reaches its diverse users and implements re-engagement strategies as shared in an interview with Truepush.

Somesh Sawhney
Interview with Somesh Sawhney, AVP Growth & Digital Transformations at Ferns N Petals.


1. What is your website? What was your intention for starting it (What is the unique problem you’re trying to solve)? 

Ferns N Petals passionately strives to be the largest premium gifting leader with flowers, gifts, cakes, and weddings being the core verticals driven by people-first approach and innovation in all spheres of business.
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2. What are the different ways of growth or marketing channels you’re trying to get more visitors on the website?

All relevant channels for a eCommerce: online,offline,print,media,social etc.

3. How do you enhance your brand consistency using push notifications? 

Seamless communication across all the channels and not just push.

4. How the usage of push notifications in your business impacts user growth/ How do you maximize customer retention using push notifications? 

Create more engaging content not only from a conversion perspective but also share some knowledge/guidelines/trivia around relevant categories to help ensure brand connect remains.

5. What factors do you consider while building a push notification strategy to increase engagement? 

Increase in engagement and the right offer at the right time.

6. Which push notification feature do you use the most and how it helped you to solve your problem? 

Deeplinking
Our Analysis

Be it an eCommerce platform, entertainment website, technology-related blogs, etc. Our clients can use the tool to share knowledge/guidelines posts through a deep link feature, greet their users through an update for seamless communication, and notify them at the right time for maximum engagement, an important parameter for Ferns N Petals.


Also, read:
How Vietnam’s Famous E-commerce Platform “Chanhtuoi” Uses Push Notifications To Re-engage Its Users(Interview).
Truepush helps Digital Badi To Send Web Push To Its Vernacular(Telugu) Speakers(Case Study)

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