Media websites function with information that keeps you engaged with various interesting content and how to present it to their audience. They keep the user in the loop with daily updates and scope wide audience to cater to their needs. With the proper market knowledge and knowing which information to send out at what moment, plays an important role in media platforms. There are certain ways to engage a user and pull the net browsing crowd towards the website. Also, to continue engaging the old customers is one crucial parameter to retain them. Today, we’re going to see how these media websites grow and develop with the help of tools that are now part of every company’s growth and marketing strategies. 

What are these Media website platforms providing?

All across the media platforms, they provide information regarding the surroundings of the world we live in. Types of news being sports, entertainment, business or live news. They might have their own way of gathering information or have sources pulling it. The website can find information from many sources and be factual.

They provide an escape from the daily device’s media consumption and find interesting ways to entertain the masses. By keeping the user engagement as good as possible. The loyal consumers might get their notifications by already subscribing to the website’s newsletter or daily dosage of information. It might be snippets or catchy titles. 

And new consumers may browse for new media websites and find them.

Why is user engagement important for websites?

It helps in attaining a loyal audience and gives the audience a chance to have their trust on the website. User engagement is important as it is the basis of a relationship between the user and the website. It analyzes the market for the most genuine and required information in need at the required time providing longevity in the lifetime of the website.

It’s very important for media websites to have a strong grasp of user engagement tools and their uses as it helps in bringing visitors to the websites, increase the conversion rates, and enhances brand consistency. There are certain tools that are very useful and valuable in these effects. The three most important of them are.

Tools-
  • Push notification tool.
  • Email engagement tool
  • Analytics and Feedback tool.
  • Social media management tool.

These are some of the most influential tools used by news media websites for user engagement. 

  1. PUSH NOTIFICATION TOOL
    This tool is used to push crisp information to website users in a shorter and faster way in the form of a notification. Every new update can be sent to a user’s device at your preferred timings and segmented audience.

Ex: Truepush

Take a look at some of the media websites where they use push tool to engage its users-

Economictimes

Hmtvlive

Thehansindia

Thehansindia

 

2. EMAIL ENGAGEMENT TOOL

 The Email engagement tool is to measure how people interact with the emails sent by media websites. They are measured as 

Open rate: How many users who are subscribed to the media website are opening the email campaign sent? 

Click rate: How many subscribed users are clicking on the redirecting link sent in the attachments for more information of the shorter content sent in the email?

Conversion rate: When a new user looking into the website wants to become a subscribed user. By giving their emails to the media website.

These actions and features with metrics provided for having email marketing analytics are done by an email engagement tool.

EX: way2target

3. ANALYTICS AND FEEDBACK TOOL

These tools help in keeping a record of the user and their preferences and help in the growth of the website. 

Popular digital analytics tools provide free or paid web analytics service. Helping in analyzing in-depth detail about the visitors on the media website. They also have valuable insights that can help in shaping up a successful strategy for any website’s business.

It’s also to keep track of new subscribers and unsubscribers and basic data exchange.

Ex: Google Analytics

googleanalytics
google analytics

The feedback tool helps in keeping a record of the user experience. The tool also provides the quickest and easiest ways to receive real-time and private feedback from the website’s visitors.

Ex: feedbackify

4. SOCIAL MEDIA MANAGEMENT TOOL

These tools help to manage all your social media accounts in one go. Using a tool like this would help you to save a lot of time as you can publish a single post on whichever media platforms you add at a single click. Another advantage is that they also provide you with the analytics where you can look for traction. 

Ex: Hootsuite 

Hootsuite
hootsuite

 

Also, read:
How “Amrutam” makes use of Truepush to Re-target and Re-engage Its users
7 Best Practices to send Push Notifications.

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