What is an RSS feature

Rich Site Summary, abbreviated as RSS, or sometimes referred to as Really Simple Syndication is a web feed format. In simple terms, it is a medium of content distribution. Content can be a news headline, new blog posts, podcasts, etc. Its standardized structure allows the notifications to appear in the same format on your users’ screens. Its an organized update without consuming much of your time and resources.

RSS-to-push notifications create a mutually beneficial setting for both-businesses and the end-users. Sending an RSS feed through Truepush can propel the profitability of the business by saving more than 40-50 man-hours per month.

Creating and utilizing your published content can happen only if it reaches your user’s devices without them searching for you. It acts as a useful reminder that a piece of news or a new blog has been published or a new podcast is live.
An RSS feed contains the logo of the company, a brief description of the update and a direct link to the original content on the website.

 

How simple it is

The creator of any website creates an RSS feed, adding the URL of the new content from Truepush free account. Once a user subscribes to the website, he/she will receive the RSS feed on his/her device. The latest published content is always shown on the top of your RSS feed. 

This saves a reader’s time searching for his/her favorite content individually and getting notified without any extra efforts. RSS feeds are so customizable that a user can literally choose what he/she wishes to see. It can be his/her preferred topics to explore, be it a technology blog or specific news from the entertainment domain.

 It creates a sense of importance from a user’s perspective that RSS feed is quite helpful, landing all the users back to the main website; hence, a definite guide for traffic generation.

News platforms, Bloggers, Publishers, and Content creators have found RSS-to-push notification very crucial for the development of their respective platforms-

  • It is simple to integrate an  RSS-to-push feed from the Turepush dashboard.
  • Send Automated feeds by setting up the timings.
  • Save nearly 40-60 man-hours per month.
  • Tremendous User Reach.
  • Increase Re-engagement and drive Traffic on your website.

 


Sending RSS-to-push notifications

There are many ways to make your content or a product or any service go public. But, scattering it here and there can never help to create lifetime value. To leverage it wisely, there have to be timely updates about it, and how to do that? Truepush has an answer!

Our RSS-to-push feature allows you to push the notification of your new content or a piece of news in a single click.

RSS feature from Truepush dashboard
(RSS-to-push feature as seen from the Truepush dashboard)

 

Using RSS-to-push notifications make sure that your loyal audience comes to you, again and again, every time you send out a feed. Therefore, it saves a lot of time, increases the re-engagement and converts your potential buyers, as expressed by our customer JournalDev. JournalDev is a resource and knowledge sharing web platform, and one of the most sought after website, consistently maintaining 3 million Monthly Active Users.

Since, its a digital era, every platform is now changing itself accordingly. Emails are still used to update the audience, but landing in the spam folder is expected most of the time. RSS-to-push is a trusted way to reach your end-user and expect the most out of it. 

Read: How JournalDev saves 42 man-hours by using the RSS-to-push notification feature.

Also, read:
Learn to integrate RSS-to-push notifications with your website in simple steps.
Audience Segmentation- Best Practice For User Engagement, Retention & Conversion.

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