We at Truepush are doing exceptionally great ever since the product launch. We reached 8 billion+ push notifications within a year of the start of our journey where other established brands took 3-4 years. We are thankful for our 8000+ customers who believe in our product and its authenticity.

Our product is free and the reason it’s free goes back to the mission of Truepush, i.e., to provide a free re-engagement tool for the makers which would allow them to provide better products and services without spending any extra money and consecutively generate the highest ROI. Coming to our product, there were a handful of free push tools that provided the same service for free before we launched. Most of the notification platforms like Pushcrew, Wonderpush, iZOOTO, PushEngage, etc. are paid. However, OneSignal charges after reaching a certain subscribers count. This makes it difficult for users to manage the tool with increased expenditure after reaching the threshold for free subscribers count.

Our Client’s Data Is As Important As Our Clients To Us

We at Truepush hold no hidden agenda that could be harmful to any of our clients or their users. It’s a forever free platform and we hold pride in providing such a tool. However, a similar platform such as Wonderpush is claiming that Truepush is not GDPR compliant and free push notifications can put a user’s privacy at stake, without understanding the product and its terms and conditions.

Our users are well aware of why is Truepush free and have always educated the same over chats, emails and other mediums(when data-related questions are asked). We follow a stringent policy on data and its protection (devised by the legal professional team) and in any situation, we will not by-pass the policy.

How Cookie Data Is Useful

Truepush makes use of cookies which contains the unique IDs generated for a website visitor. This unique ID is used to gather information regarding user behavior such as the number of visits to a particular website at a gross level and to further customize the user experience. There is no use of sensitive data that could harm a visitor. Also, users can encrypt the data if they want to.

Notifications cannot be sent without using cookie data. At some stage, every company needs to collect cookies for building advanced tools like intelligent delivery, behavioral targeting, etcetera. For example, Google Chrome, Google Analytics, Adobe Colors including many others are free platforms and may involve the direct/indirect use of cookies to understand user behavior. You can read the privacy policy terms here for Google Chrome, Google Analytics, and Adobe Colors. It helps to build a stronger route map for targeted digital marketing. This data can be used to assess user behavior and inturn provide better advertisement options. 

Just to sum up, Truepush Push Notifications would be free-forever. However, at a point, we will use this cookie data by building a customer data/insight platform on top of existing tools as Google does with its cookies in search and we may use cookie data to target ads on user browsers without compromising their identity.


Also, read:
Truepush helps Digital Badi To Send Web Push To It’s Vernacular(Telugu) Speakers(Case Study)
Increase Your E-commerce Conversion With Push Notifications

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Website: www.truepush.com
Email: help@truepush.com

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