In recent years, there’s a great shift in the retail industry. Customers have started prioritizing the internet for shopping. Due to necessity and convenience, eCommerce is growing fast. Necessity- as the global pandemic has made it tough for brick-and-mortars to stay in the market. And convenience- as who does not like shopping in their pajamas? As an outcome, platforms like Shopify have become popular among sellers looking to shift their business online.
Here’s a surprising fact you might not know- more than a million businesses in around 175 countries have made $200 billion USD using Shopify.
This means the sea of competitors is pretty large. So how can you set your Shopify store apart from others? Or how to make your store a great success? By increasing the number of your customers and visitors than your competitors!
The best way to drive traffic to your store and increase your sales is by gaining organic search traffic. It’s the traffic that is received from the SERPs. But there’s a twist in the story. Your store will receive organic traffic only when it’s ranked on the first page of the Google search results. Because it’s proven that the first page receives around 71% to 92% search results, and the rest captures less than 6% clicks.
Improving the Shopify SEO can help you achieve higher SERP rankings, which will earn more visibility to your brand. SEO gets target visitors to your store and even helps to convert them into potential customers. The best part about SEO is that it’s not hard to perform. With good knowledge and effective strategies, SEO can generate terrific results for your Shopify store.
Today we will discuss Shopify SEO in detail and how you can improve our store’s SEO to boost your sales. So without making you wait anymore, let’s jump straight to the main points.
Understanding Shopify SEO
SEO stands for search engine optimization. It’s a series of methods that helps search engines like google to identify your website as a helpful solution to their user’s issues. There are so many SEO techniques, from developing meaningful content to creating a good user experience. The major goal of SEO is to make your website a relevant source of information to visitors. The more SEO-friendly your website is, the more easily search engines will recognize it as useful, and thus, the higher it will rank on the first page of SERP.
The top ranks are especially important for Shopify stores. A store that ranks on the first page gets around twice the amount of organic traffic than other pages. SEO is different for websites and Shopify stores. In a store, you not only have to optimize your content but also your product pages. And sometimes, it becomes hard for a Shopify owner to perform SEO on their own. Because SEO techniques are not something any beginner can perform efficiently and correctly on the first tries. There are some unique strategies that only expert SEO agencies know. So if you wish to optimize your store and gain a good amount of organic traffic using SEO, then hire a Shopify SEO agency. They will help your store reach the ranks that you dreamed of.
Top Ways To Improve Your Shopify SEO And Boost Your Sales
Yes, we have said that SEO techniques aren’t easy enough to be performed by any beginner. But those are the professional methods that require years to master.
Though you can take the benefit of a few Shopify built-in SEO-friendly facilities. They are very easy to perform. Editing the meta descriptions, URLs, title tags according to your audience – all comes under the basic SEO improvements. Though they are basic, the impact they have on your rankings is quite high.
But making these changes isn’t enough to climb the SERP ranks. Following are the top ways to improve your Shopify SEO. These improvements are the foundation for your store’s success. You can make these changes yourself or hire an expert Shopify SEO agency to make it for you. The main purpose is to create your Shopify store SEO-friendly. So it does not matter if you do it yourself or outsource it.
Focus On Optimizing Your Store’s Structure
Organizing your store’s content is essential for your SEO success. Picture this in your brain- you walk into an offline store, and you see all the products scattered all over the floor. There are no specific departments for products and no one to guide or ask for help. Would you ever come back to that store again? Probably not.
It is the same with your Shopify customers. When someone visits your store, they wish to find all the items conveniently. That is why the importance of the right structure of your store is always high. Focus on creating a positive user experience for your visitors by organizing your store’s contents in a few categories.
Don’t take your visitors far away from the home page. No one likes getting lost in a riddle of links to find a single product. Consider following the pattern- a Home Page > Category > Product Pages. This way, your products not only become easy to navigate. But the structure makes it effortless for the search engines to identify your store and rank it accordingly. Make sure to include a Contact Us link, About Us page, and a search bar. All these features make your store look credible. They connect your customers to the store and help to build long-lasting trust and relationships with them.
Minimize the User Frustrations
A satisfied customer sticks around longer, browse more web pages, and thus engage more with your Shopify store. Not only are such customers good for business but for the search signals on Google, as well.
Design your store, keeping your customer in mind. What features can you include in your store that decrease your visitor’s frustrations and offer them comfort while they scroll through your store? One of the best ways to ensure a great customer experience is by increasing your Shopify store’s speed.
Do you know that 47% of online shoppers expect websites and stores to load within two-three seconds?
How can you increase the loading speed of your store? You can do that by avoiding slider images, using compressed product photos, and with smaller texts.
There are other aspects too that impact the speed of your store. And in that concern, we recommend you hire Shopify SEO services. Such agencies have a great amount of experience that offer them various tricks to improve various parts of the SEO process, including the store’s loading speed.
This was an in-depth guide on Shopify SEO, along with a few ways to improve your Shopify SEO. At last, we think it’s best if, instead of utilizing time on trying other SEO techniques that you don’t know, you hire experts for that. This way, you can decrease the chances of any SEO error and increase the probability of holding the top position in Google searches.
Rahul Vij, co-founder of WebSpero Solutions, theater enthusiast; loves to talk about digital marketing and other emerging technologies. He believes in a learning mindset and is always looking to learn something new. He shares his knowledge on LinkedIn.