Have a content website and thinking about how to engage readers or drive traffic?
We have more than 600 million blogging websites today. Every day a new blog site counts into your niche industry. You can also observe that the blog resource has become essential in both B2C and B2B industries to leverage the power of acquisition and convert them into long-term users.
Content websites differ from others as they try to educate their users with valuable insights rather than selling products or services. To take this information to the readers they need to focus on blogging marketing in a unique way.
For example, news websites are a content-based industry. With the huge competition, you need to boost the readers’ engagement and retention of your blogs. So, you need to follow the content marketing techniques that will maximize your visibility, reachability, and interaction.
So, we have gathered researched stats on various content marketing plans, and push notifications have stood out with high value. The KPIs like click-through rate, open rate, and view rate are higher for push campaigns than other engaging platforms like emails, text messages, and more.
Also, a free push notification service like Truepush gives you access to advanced features to send unlimited push notifications for a $0 cost. With personalization becoming the superior in marketing you can customize push messages to engage users. This free push tool provides audience segmentation, automatic push messages, schedule notifications, and CTA buttons.
Benefits of Content Marketing with Web Push Notifications
To Increase Website Traffic
Let us say you have updated a new blog on a trending topic and are unable to reach maximum readers.
What if you can send an automated message to users’ mobile devices or desktops about the update? Right, you will be able to drive potential traffic to the website and intimate your users about the latest blog.
In this case, content marketers can use push notifications as they reach directly to the reader’s notification panel. Readers can also open the content website for information with one click on the push message.
Using an effective push notification service, you can automate push notifications to inform subscribers of customized delays.
Build Your Readers List
Blogging websites have to continuously acquire new subscribers or readers and have a fresh list. It will help to add new reading sections to websites and drive more new traffic. Content marketers can provide freebies like ebook downloads, podcasts, free subscriptions, etc for the new visitors to invite them to opt-in for push service.
Browser push notification platforms have different styles of opt-in prompts to attract readers. You can customize these one-way or two-way opt-in content and convert visitors into subscribers. Also, go through our detailed blog on techniques to increase push notifications opt-in rate.
Reach Users Without Mobile App
Now, with browser push notifications you can reach your mobile users without an application.
Launching a mobile application at the initial stage is not a budget-friendly idea for many content websites. But planning your content marketing strategy mobile-oriented using the appropriate tools can help you in engaging mobile users.
Web push notifications support all mobile browsers to send updates to users without any mobile application. This cut down your budget value for marketing which you can invest in adding new sections or content on your websites.
Send Recommended Content
When you have a push subscriber for your website you can analyze the user behavior. This data will help marketers in pushing relevant notifications to the readers. You can segment the audiences as per their behaviour on the website and customize push templates. So, instead of pushing every type of content to all subscribers you can recognize their interest and send tailored push notifications.
With this personalization practice, you will not annoy your users and decrease the chances of abandoning your website. Moreover, personalization in marketing can increase the ROI by 5-8 times.
For example, you have observed that most of your audiences from the United States have checked the entertainment sections more than others. So, pushing every blog update to your readers is not helpful for long-term connections. You can segment the readers as per country and push only entertainment updates to increase user satisfaction.
Easy Setup Process
You can find some efficient push notification tools that are free with an easy setup process. Marketers can integrate the service and send their first push campaign in 5 minutes. Speaking of which, the Truepush service just requires you to add a simple code or install plugins in your website builders.
You can customize push campaigns with advanced features and start engaging your audiences. Marketers can handle their accounts like campaign performance, and subscribers count from the tool dashboard.
4 Best Ways to Use Push Notifications for Bloggers
Push notifications are the most recent adoption by marketers and the most effective one to boost user engagement. There are multiple ways you can use push notifications to market your content.
Send blogger push notifications for new blogs
There have to be fixed ways of increasing the visibility of your newly published blogs. Push notifications are one of these ways.
Every time you publish a new blog on your blogger site, make sure to promote it to your audiences. Blogs and web pages that receive higher traffic within a short period after published time, get higher visibility.
Hence, send every recently updated blog through push notification campaigns and reach straight to your users’ desktops and mobile.
This is what a blog push notification looks like:
The moment your subscribers click on it, they will be redirected to your blogger site.
Push old updated blogs using push notifications
There are often times when content marketers need to re-purpose their old blogs.
For example, you might need to update a blog that was written long ago with the right and updated information. Or, you might update your old blogs with the recent ranking keywords. In order to make it more effective, send blogger push notifications for your old blogs.
Present case studies
Case studies are an integral part of content marketing as users love to read the impacts and benefits of using any tool.
Sending case studies through push notifications can drive higher click-through rates.
For example, you can choose attractive notification titles like,
“How (brand name) increased conversion by 120%” rather than
“how (brand name) increased conversions”.
Pushing case studies to your users will establish you as a brand and drive more conversions through facts and stats presented to them through case studies.
Here is an example of sending case studies through blogger push notifications.
Whenever you have new events coming up, for example, a webinar or a podcast, or any giveaway events. You can do these event updates through push notifications.
Other Ways to Market Your Blogger Websites
Create more blog snippets to get social share
Add as many snippets as you can to your blog. This will increase the shareability of social media mentions. Your blog snippets are part of your blogs that talk about useful information to your audience.
You can create blog snippets around the below-mentioned topics:
- Quotes from your blogs
- Any statistics from your blogs
- Create different, relevant, and catchy titles for the same blog.
For example, SEMrush shares catchy stats to increase CTRs on their blogs
Email your blog mentions and original source
One more way to market your blogger site content is by mentioning various resources in it. And, then reach out to these brands through emails.
Telling brands about their useful mention on your blogs could make them share your blogs on their social media profiles and other platforms.
Here is an example of a mail pitch template to reach out to these brands:
Direct message to your niche influencers
Influencer blog marketing is another effective way you can implement to market your blogger site content to a wider spectrum of audiences.
Reach out to influencers and talk about your blogs. Tell them how your blog differentiates from other existing resources. Once an influencer finds it valuable enough, they would for sure mention the blogs to their audience.
Here is an email pitch example for asking influencers for your blog mention:
Contact bloggers who backlinks to similar content
“Bloggers love getting backlinks or provide backlinks to external pages”
If you do a google search on a topic. You’d find countless other resources on the same topic. All these existing resources receive backlinks from one of the website’s resources.
You can reach out to the authors who have mentioned or backlinked similar resources like yours. And explain how it would add more value to the mention.
Getting a backlink from external sites with a good domain score boosts your website traffic and link credibility, and finally- the visibility of your blogs on SERPs.
Marketing your blogger site content would become an enjoyable process as you will see your numbers grow through these strategies. Try out all the strategies like reaching out to blog influencers, and creating more blog snippets for shareability. Don’t forget to send blogger push notifications as this easy mode of communication works pretty well with the best push notification strategies.
Keep monitoring the content and updating it from time to time to have optimized results by doing A/B tests.
Let us know what worked well or any other strategies that you feel it’s worth mentioning in this article?