According to the research "Mobile Engagement Marketing Report". Provided by Reportlinker, a Business Research Company. Truepush is one of the world's fastest-growing mobile engagement platforms.

Truepush's price distinguishes it from its competitors. This gives it an advantage over many other push notification providers on the market.

Mobile Engagement Marketing

Mobile engagement refers to interacting with individuals on mobile devices using messaging applications. Both within and outside of apps. Mobile engagement is utilized to support company goals. Offer brand experiences, convey business, and develop lucrative long-term consumer connections.

According to the study, worldwide mobile engagement marketing will increase. At a compound annual growth rate (CAGR) of 45.1% from $19.99 billion in 2022 to $29.01 billion in 2023.

Businesses that offer mobile engagement services include. Invoice Maker, Invoicing, shipping, special offers, promoting upcoming events, and confirming appointments. And data on location, weather, account balance, and frequency.

SMS texting can only send text and links, but MMS messaging can send photos, GIFs, and videos. Large companies, as well as small and medium-sized businesses. Are among the many organizational sizes.

On-premises and on-cloud installations are used in:

·         Banking

·         Financial services and insurance (BFSI)

·         Consumer electronics and accessories

·         Clothing

·         Footwear and accessories (AFA)

·         Furniture and home furnishings

·         Hospitality and travel

·         Retail and e-commerce,

·         And other industries.

Also Read: From Good to Great: How Audience Segmentation Elevates Your Web Push Game!

Russia-Ukraine War

The Russia-Ukraine war hampered global economic recovery from the COVID-19 epidemic. The conflict between these two nations has resulted in economic sanctions against many countries. The rise in commodity prices, and supply chain disruptions. This resulted in inflation across products and services. And hurting many markets throughout the world. The mobile engagement platform is estimated to increase at a 44.3% CAGR to $125.92 billion by 2027.

Regions Covered in "Mobile Engagement Market Report"

The regions included in the report on mobile engagement. Asia-Pacific, Western Europe, Eastern Europe, and North America. South America, the Middle East, and Africa are all represented.

In 2022, Asia-Pacific was the largest region in the mobile engagement market. North America was the second biggest information technology market region.

The mobile engagement market study covers. Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea. The United Kingdom, and the United States.

Also Read: The Hottest Apps in the App Store and Google Play in 2023, use Push Notifications as the Secret Sauce!

Rising Use of Apps on Mobile Devices

The rising use of mobile apps will drive the growth of the mobile engagement industry in the future. A mobile application is sometimes known as an app. Is a software created particularly to operate on smartphones and tablets?

Using apps simplifies interactions. Such as greeting users with a push notification or guiding them. By being intelligent and intentional in their interactions with customers. Successful applications use mobile engagement to define the customer experience.

Push notifications are an excellent engagement tool. For reaching out to consumers, attracting them, and increasing conversions. They are appropriate for all business sizes in all specialist categories. Like as E-Commerce, Entertainment, Blogging, Travel, and more. When compared to other marketing tactics. They are more efficient, straightforward, and cost-effective, with a high ROI.

The websites/apps may convey relevant information and essential updates. To the intended audience in real-time. These alerts are only effective as a marketing technique. If they are sent to users under the best standards for push notifications. Be more innovative, individualized, and deliver value to your consumers.

Read this article for extra information on the Dos and Don'ts of Push Notifications.

According to the Times of India, an English-language daily newspaper located in India. 3.48 million applications were accessible to Android users in the first quarter of 2021.

Furthermore, the Apple App Store has 2.22 million apps available for iPhone users. As a result, the growing use of mobile apps is propelling the growth of mobile app engagement.

Here are some of the benefits of using a customer engagement platform.

·         Users may be reached even when they are not on your website/app.

·         Push notifications will never end up in the spam folder.

·         Increases tailored communication by having a high open, click, and view rate.

·         Simple to integrate and use

·         Increase the rate of user retention

Role of Millennials in Mobile Engagement Market.

According to Techjury, a US-based digital information firm. 89% of smartphone users' time in the US in 2020 will be spent on 18 applications. While Millennials will spend 67 apps. Besides, 55% of Millennial-owned firms have their own mobile app.

In a Nutshell

Mobile engagement marketing is estimated to increase at a 44.3% compound annual growth rate (CAGR ). To $125.92 billion by 2027. Product innovation is a trend gaining traction in the mobile engagement industry. To increase their market position. Major companies in the mobile engagement sector are focusing on new product breakthroughs.