The primary goal of eCommerce websites is to convert prospects into customers, more specifically – loyal customers.
To achieve the goal —
- The target audience should be aware of your brand.
- They should trust the quality of services you provide.
As an eCommerce business in the growth phase, achieving these two objectives may seem like a big hurdle.
There are several strategies e-commerce owners can adopt to boost their performance, one of which is mobile marketing.
With over six billion mobile users across the globe, mobile marketing can help your business reach people and strengthen your brand’s visibility. The data below show the transformative power smartphones can have on eCommerce businesses.
- Mobile phones account for over 49% of web traffic.
- Nearly 60% of all emails open accounts from mobile phones.
- Product research through smartphones encourages around 70% of users to buy products.
By leveraging the following mobile marketing strategies, you can drive, convert, and retain website visitors and boost your eCommerce sales.
Create Responsive Website
As mobile traffic can directly impact your sales, you should focus on designing a responsive website.
A responsive design implies that when people visit your store via mobile phone, they see the exact information of the website without any unpleasant visual experience. Their shopping experience remains unified, irrespective of the device.
Responsive websites adjust to the visitor’s screen size (mobile or desktop) and display a customized layout to enhance their navigation experience.
- Integrate a fluid grid to define how the website should appear depending on the device of users. For instance, it adjusts itself whether the users are accessing your website via a 28-inch computer, a 20-inch laptop, or a 5-inch mobile phone.
- Pay attention to embedding flexible text size and images as per the device’s orientation. Add relevant keywords to optimize your content from the SEO perspective.
- Research the eCommerce websites of your competitors to get an idea of additional elements that can enhance the user’s experience.
- Define breakpoints that manage the functionality of the fluid grid and how content should appear on various devices.
- Inspect and test your website’s functionality a few times to ensure it works smoothly post-implementation.
Observe how smart Nike has integrated all the above-mentioned steps to offer a seamless experience to users on different devices.
You can further design an app customized for mobile users. The mobile commerce transition won’t take much effort. We are sharing the key practices to get things sorted.
- Generate a smart mobile app idea.
- Do competitive research and analysis.
- Note down what features can enhance the user’s experience.
- Make a few design mock-ups for your eCommerce app. To be specific, including text, images, CTAs, and every element that defines the visual aspects of the app.
- Create an interactive graphic design for your app with amazing app-making resources such as Swiftic, GoodBarber, ibuildApp.
- Submit your mobile app to top-notch app stores such as Google Play Store, Apple App Store.
- Improve the features and functionalities of your app with users review and feedback.
Send Location-based Push Notifications
Push notifications have taken the mobile marketing game a notch higher. However, a few SMBs fear that push notifications can be annoying to customers.
But recent research advocates that 70% of consumers consider push notifications to be valuable.
The secret to creating and sending perfect push notifications lies in producing relevant, engaging, timely, and personalized messages.
Location-based push notifications achieve all these objectives.
Discover how Starbucks strategically sent a relevant, timely, and personalized – ‘Happy Hour’ location-based push notification to coffee lovers.
Here, they have made use of the usual registered location and time zone of users. When the users click on the promo, they get the offer details, such as the nearest area where they will get offers on coffee, the validity of the scheme, and much more.
As an eCommerce vendor, you can make use of push notifications to share ongoing offers at your store.
Implement Voice Search Optimization
The popularity of voice searches has amplified since the outbreak of COVID-19.
32% of customers prefer voice search to limit touching mobile and other devices. The following survey results show some other prominent reasons.
Thus, with the fast-growing rage of voice searches, you must optimize your eCommerce website for voice searches.
Voice search uses the artificial intelligence (AI) voice recognition feature.
It combines linguistics with the inbuilt algorithms to allow customers to search for any product on your website without having to type anything.
For instance, your store’s visitors should be able to search things via voice command instead of typing the entire command in text.
Here are three factors that can help you implement voice search on your eCommerce store successfully.
- Focus on semantic SEO. Instead of traditional keywords, semantic SEO involves keywords that are most used during voice searches. To ensure the best results, try to include keywords and natural phrases that reflect the intent of users.
For example – “buy a romantic comedy novel for under 300 bucks.”
- With voice search, people expect quick and accurate results. Make sure your website voice search results are accurate and fast. Your website loading speed should be less than a couple of seconds.
- Remove the language barrier. Include the search terms in the user’s language as per the geographic location they live in. This strategy can boost sales in no time!
Utilize Mobile Social Networking
Social media is more than just a networking platform.
For your information –
Nearly 54% of people research products on social media before buying them, and 71% of people prefer to shop for products via social media referrals.
What’s more interesting is that out of 4.48 billion active social media users, 99% access websites and apps through mobile phones!
It means leveraging social media can be the best strategy to increase brand visibility and ultimately sales.
Create and share engaging images, infographics, short-form videos, stories, customer testimonial videos, and behind-the-scenes stories. Sharing such content adds value to your users and helps them make a decision in your favor.
Upload your content across various popular platforms, such as Facebook (now, ‘Meta’), YouTube, Instagram, and much more.
Just remember to make the content simple and shareable.
Focus on Text Message Marketing
You might think that no one has the time to read text messages these days.
But that’s just a false perception.
People do read text messages.
Even the chances of getting genuine leads via text messages are bright. SMS messages achieve conversion rates as high as 9.1% with 30.3% click-through rates.
And the best part? Text message marketing is easy and super affordable!
We have a few suggestions to help you ensure success with text message marketing –
- Send targeted, personalized, well-drafted texts instead of irrelevant messages.
- Share offers and promos instead of promoting your brand.
- Add the link to your website for better chances of conversion.
- Keep the frequency of texts minimum as no one would appreciate 10 messages per day!
Here is an SMS text from a fashion brand, Jenni Kayne. This SMS includes a promo code and a purchase link to the website with a touch of personalization.
Thus, to boost your business ROI via text message marketing, you need to play smart.
With the correct knowledge and implementation, mobile marketing can prove to be a game-changer for your eCommerce business. We hope the strategies shared above have offered you valuable insights into mobile marketing.
Unlock this opportunity and drive sales with foolproof strategies shared in this post. . Go ahead and get started!
Aanya Rachel is the Content Manager at The Address, a coworking space in Ahmedabad, Gujarat. She is passionate about sharing her knowledge, experience, and extensive research in this field. She writes on a wide range of topics related to coworking, the growth of remote workers, startups, and real estate.