When it comes to video marketing, personalized video is the next big thing. Personalized Video is all about creating unique videos for each individual viewer. This can be done by using data gathered about the viewer to create a video that is specific to them.
Personalized content is important because it helps to build trust and connection with viewers. So, in this blog post, we will discuss four ways that you can wow your audience with Personalized Video-
What Is Personalized Video?
Personalized Video is all about creating unique videos for each individual viewer. This can be done by using data gathered about the viewer to create a video that is specific to them.
Now, you might be wondering whether we have to create different videos for each individual. Well, luckily, there are some technologies to back us up. For example, there are now platforms that allow us to create Personalized Videos in bulk. These platforms use data gathered about the viewer to create a unique video for them.
For example, one such platform is Wistia. Wistia allows you to gather data about your viewers from a variety of sources, including social media and email marketing platforms. This data can then be used to create Personalized Videos for each viewer.
Personalized videos may seem a lot of hassle to generate for custom audiences, but the end result is so rewarding! Personalized Videos have been shown to increase viewer engagement by up to 80%. That is quite a huge number for all the effort you put in, so you shouldn’t skip that at any cost.
Why Personalized Content Is Important
Personalized content is important because it helps to build trust and connection with viewers. When viewers feel like they are being spoken to directly, they are more likely to trust your brand and connect with it on a deeper level.
In other words, Personalized Video can help you forge stronger relationships with your viewers, which can lead to better business outcomes in the long run. Also, Personalized Videos are more likely to be shared, liked, and commented on than regular videos.
So, Personalized Video is definitely a content type that you should consider for your next video marketing campaign.
Four Ways To Wow Your Audience With Personalized Video
Now that we know all the benefits of Personalized Video, let’s discuss four ways that you can wow your audience with it.
The first way is to use personalized videos in your marketing campaigns. For example, you can send personalized videos to potential customers as part of a lead gen campaign. This will help to increase viewer engagement and conversion rates.
The best part of personalized video marketing is that it is not limited to email campaigns. You can also use personalized videos in your social media campaigns, website, and even TV commercials!
One of the best examples of personalized video marketing is Coca-Cola’s ‘Share a Coke’ campaign. In this campaign, Coca-Cola replaced its logo with people’s names on all their cans and bottles. This helped to create a more personal connection between the viewer and the brand.
Personalized video can also be used in training videos to increase viewer engagement. For example, you can use personalized videos to introduce new employees to the company. This will help them feel more connected to the company and its culture.
You can also use personalized videos for onboarding training. This is a great way to help new employees get up to speed with the company’s processes and procedures.
Personalized Email Videos
Sending a personalized video as an email attachment is a great way to increase viewer engagement. For example, you can send a personalized video to thank viewers for subscribing to your channel or for completing a purchase.
This is a great way to show your appreciation for your viewers and help create a stronger connection with them. Personalized video emails have been shown to increase click-through rates by up to 45%.
Personalized Customer Support Videos
Another great way to use Personalized Video is in customer support videos. For example, you can use personalized videos to help customers with product troubleshooting. This will help to reduce the number of support tickets that you receive and improve customer satisfaction levels.
For example, Apple uses personalized customer support videos to help customers with product troubleshooting. In these videos, Apple employees address the customer by name and offer help. This helps to create a more personal connection with the viewer and improve customer satisfaction levels.
How To Make Personalized Videos
Making personalized videos is not as hard as you might think. In fact, there are a number of tools and services that can help you to create personalized videos quickly and easily.
Here goes a brief idea on how to make a personalized video for your upcoming promotional campaign-
Step 1: Planning The Video
Before you start creating your personalized video, you need to plan it out. This includes deciding on the content of the video and the target audience that you want to reach.
Step 2: Create A Storyboard Or Script
The next step is to create a storyboard or script for the video. This will help you to plan out the content of the video and make sure that it is on-brand.
Step 3: Choose A Tool Or Service To Create The Video
Now that you have planned out the content of your personalized video, it’s time to choose a tool or service to create it. There are a number of tools and services that can help you to create personalized videos quickly and easily. Here are some of the most popular tools for creating personalized videos-
- Adobe Spark
Step 4: Create A Template
Since you’ll be generating customized videos for every individual, there must be a template. This will make it easy for you to create the videos without spending too much time on each one. You can either record it or make it yourself using animation which will work as a base for your personalized video.
Step 5: Customize The Video & Upload
Now’s the crucial step, where you add the individual’s name, title, and other details to the video. You can use different fonts, colors, and effects to make it look more appealing. Once you’re done, just upload it and send it off!
So, there you have it! Four ways to wow your audience with Personalized Video. Personalized video is a great way to build trust and connection with viewers, so make sure you use it in your next video marketing campaign. Thanks for reading!