Understand the consumer needs in a sterling conversation with Avnish Anand, Co-Founder of CaratLane.

“Opportunity doesn’t become zero ever, it just becomes harder”- Avnish Anand

Avnish Anand is the Co-founder of CaratLane. He has spent most of his professional life in the internet industry, working in both ecommerce and classifieds businesses. In addition to being a part of two start-ups from a budding stage as well as being responsible for setting up new businesses in Times Internet, his experience and accomplishments speak for himself. Avnish has a wide range of grasp in almost all aspects of building and running different kinds of consumer internet businesses. He refers to himself as a product and business professional.

CaratLane: Customer’s Jewellery Choice.

CaratLane is a widely familiar jewellery brand that has made a mark in the Indian household. It is an omnichannel brand that makes contemporary jewellery that is affordable, accessible and forever wearable. It has retail stores across Delhi, Mumbai, Thane, Bengaluru, Chennai, Hyderabad, Pune, Chandigarh and Coimbatore and a familiar online presence to go with it. Caratllane is a complete jewellery shopping experience that is bound to make occasions more eventful and joyful. 

A peek into a storming conversation.

The conversation started with Avnish sharing his journey from the creation of CaratLane to where it stands today. It happened 13 years ago, when his former partner in business and founder of the company, Mithun Sacheti saw a tremendous force exerted by the growing technology which was about to pummel the jewelry industry. That’s where it all started. The company was built on the fundamentals that would look at problems which could be addressed.  

In addition to being warmly welcomed by the Indian population, the company has hit the right spot and was off to a great start. 

As the conversation progressed, Avnish explained to us how caratlane changed the way jewellery was bought in the country. In a context where jewellery is bought on special occasions, that also costs a fortune, the company was able to address this loop by introducing a more affordable line of jewellery that is befitting to buyers of all occasions, big or small. It is because occasions aren’t just festivals or marriages, they are also found in the more simpler things in life, like your children acquiring their first job or finally getting a seat in a top university. 

“There is always an opportunity if you are more agile, hustle a little harder than everybody else”.

The company is known for its consumer driven development, adding to its own capabilities to address the issues in the market. As the conversation started to reach its impeccable end, Avnish shifted our thoughts on the idea of virtual reality, where he felt there is an immense joy of  just looking at the jewellry which can’t be felt anywhere else, nor can be replicated. He believes “Technology hasn’t reached a level, where it can give you an awesome experience today”. From recovering in a falling economy to competing with international brands, this conversation covers it all. 

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