Welcome to the fourth episode of Game of Growth Podcast hosted by Truepush.
Listen to the founder of India’s leading Coupons and discounts platform- GrabOn, sharing about the growth of the affiliate eCommerce industry in India. GrabOn has more than 5.5 million unique visitors/ month.
Ashok shares his experience of building GrabOn from scratch, without any seed fundings. The exceptional growth of the company has made them collaborate with every known brand in the e-commerce space like Paytm, Swiggy, OYO, Myntra, Amazon, Flipkart, etc.
According to Ashok, India has evolved a lot when it comes to purchasing online. Everyone does the complete analysis of the product on the affiliate platforms from specifications to reviews to comparisons, and ultimately buying the product. GrabOn evolved as a product research platform.
“We started building BUZZ, a realtime platform mobile push notifications application in 2015. But, as we moved further, we realized, it’d be better to use the existing platforms that serve push notifications, which would not deviate us from our road map”, says Ashok Reddy, founder, GrabOn. The platform is currently using Truepush push notifications to engage their millions of monthly website visitors.
Know the amazing growth strategies, the current Indian scenario, and a lot more.
“Game of Growth” is powered by Truepush, the world’s no. 1 Free Push Notification Platform.