Online shoppers rely on product reviews to make informed purchasing decisions. 88% of consumers consider online reviews before making a purchase. For eCommerce businesses, this means that taking advantage of review content is key to driving traffic and sales. But what are the best ways to use product reviews for SEO? In this blog post, we’ll explore four effective strategies.
How do you get customers to write product reviews for your eCommerce store?
One of the best ways to get customers to write product reviews for your eCommerce store is to make it easy for them to do so. You can provide a link to the review page on your site, or you can provide a widget or plugin that allows customers to write reviews without leaving your site.
Another way to encourage customers to write reviews is by offering incentives. You could offer a discount, free product, or gift card to customers for writing a review.
eCommerce stores can also ask customers to write reviews. You can include a request for reviews in your order confirmation email, or you can ask customers to review their purchase after they’ve received it.
What are the best ways to use product reviews for SEO purposes?
eCommerce businesses can use product reviews for SEO in several ways. One of the best ways is to use them as a source of content. You can write blog posts about the best products to buy based on customer reviews or write articles that compare and contrast different products based on customer feedback.
You can also use reviews to improve your website’s search engine rankings. When you add review content to your site, make sure to include keywords and phrases that are relevant to your business. You can also use Google’s Rich Snippets tool to highlight customer reviews on your site in search engine results pages.
Another way to use product reviews for SEO is to generate leads. You can add one of the best things about using product reviews for SEO is that they’re already indexed by Google. This means that your site can potentially rank for queries based on the text of the reviews themselves.
How do you track the impact of product reviews on your eCommerce store’s SEO performance?
eCommerce businesses can track the impact of product reviews on their SEO performance by using a variety of tools and metrics. One way to track the effect is to use Google Analytics to measure the number of visitors who come to your site from search engine results pages. You can also use Google’s Search Console to measure how your site’s rankings have changed over time.
Another way to track the impact of product reviews on your SEO performance is to use a tool like Moz. Moz offers a tool called “SEOmozBar” that allows you to see how many sites are linking to your review pages. This can help you determine whether or not review content is helping to improve your site’s search engine rankings.
Another way to measure the impact of reviews is to use Google’s Webmaster Tools. This tool provides information about how your site is performing on search engine results pages. You can use the Webmaster Tools to see how many impressions your site is receiving, as well as the clicks.
What are some common mistakes that eCommerce store owners make when using product reviews for SEO purposes?
Some common mistakes that eCommerce store owners make when using product reviews for SEO purposes include not adding enough reviews, not using the right keywords, and not using reviews to generate leads. eCommerce store owners should also make sure to track the impact of product reviews on their SEO performance so they can determine whether or not the reviews are helping to improve their site’s search engine rankings.
One common mistake eCommerce site owners make is by hiding negative reviews. This can be counterproductive, making customers feel like they can’t trust your site. It’s important to be transparent and honest with your customers, including acknowledging the negative reviews and the positive ones.
Another common mistake eCommerce sites may make is that they don’t offer incentives to customers by offering discounts, freebies, etc. if they post their reviews online.
Examples of businesses that are using product reviews to their advantage
One of the best ways Amazon uses reviews is by allowing customers to post reviews on the product page. It helps to provide potential customers with an idea of what they can expect from the product. Amazon also uses a star rating system to help customers understand how other customers have rated the product.
Amazon also uses customer reviews to generate leads. They allow customers to sign up for email notifications when a product they’re interested in has been reviewed. That will enable them to stay up-to-date on the latest products and allow them to make a purchase decision quickly. Another way that Amazon uses reviews is by providing a section on their website called “Customers Who Bought This Item Also Bought.”
It’s no secret that online product reviews are important for eCommerce stores. They can help with SEO, increase trust among potential customers, and even lead to more sales and once you have them, you track their impact on your store’s SEO performance. This article explored some of the most effective ways to use online product reviews for SEO purposes. We also shared common mistakes that eCommerce store owners make when leveraging product reviews for better search engine visibility. If you are trying to improve your traffic and sales in this competitive niche, you may opt to consult SPOPLI, an eCommerce Web Design Nashik based company. They offer digital and top-notch services for eCommerce businesses. Finally, we highlighted a few businesses using online product reviews to their advantage. So, we hope this will help to draw a strategy for your eCommerce goals.