- Push Notification KPIs to Measure As Per Industry
- 5 Push Notification KPIs to Measure the Campaigns Effectiveness
- Assign Push Notification Performance Targets
Businesses can work in more progressive ways and improve the productivity of any marketing strategy by measuring the push notification performance metrics regularly.
Why we should measure the effectiveness of push notification campaigns?
Web push notifications are an effective way to engage with your users directly. To understand the impact of push notification campaigns you need to check the push notification KPI’s parameters against the push notification benchmark data for your industry.
Let us consider, you have set up the right segmentation, timing, frequency, relevant content, and others with the help of an effective push notification service. Marketers need to know these push notification metrics to begin with.
These push notification KPIs will depend upon the campaign goal. For example, a blog website push notification campaign goal is to reach many users and bring them to the website. But for an e-commerce website, the campaign objective is to bring the users, engage and generate revenue. So, you need to analyze your notification campaign to figure out these push notification performance metrics and measure the success of campaigns.
Push Notification KPIs to Measure As Per Industry
The push notification performance metrics are similar for every industry. But we have some considerable KPIs that differ according to the website functionality and industry as mentioned below.
E-commerce or Retail Websites
- Revenue after pushing notifications
- Increase in average order value of your existing customers
- Increase of in-store visits after sending a push notification with location segmentation
- Response to your new product or brand
Content and video-based websites
- Number of page visits, and video views after a push notification campaign
- Time spent by the subscriber on a landing page
- Number of returning visitors after sending a push notification
Before anything, you need to have a favourable number of subscribers to plan effective push notification marketing campaigns. So, follow best practices to increase push notification opt-in rate and convert visitors into subscribers.
5 Push Notification KPIs to Measure the Campaigns Effectiveness
Here we have curated essential 5 push notification performance metrics that you need to check for analysing push notification campaigns. It increases your opportunity to seize all the benefits of push notifications.
Number of Push Notifications Delivered
Marketers need to keep track of the number of push notifications delivered for every campaign. It is because sometimes your notifications may fail because of technical issues. For this, you need to prefer an effective push notification tool. It ensures your notifications reach all subscribers at the right time. Also, don’t overdo it as it may irritate your users and increase the opt-out rate. Truepush has analyzed real-time campaigns and has listed out the push notifications frequency for 6 industries- News & Media, Job portals, Ed-tech, E-commerce, entertainment, and astrology.
Push Notifications View Rate
The view rate is an important push notification performance metric to measure the effectiveness of web push notifications. Marketers always try to reach a view rate of 25%-50%, which is the least they expect out of push notification campaigns.
View rate = Total number of views/Total number of push notifications sent
Marketers need to optimize the push notifications timings to get a high view rate. You can analyze the previous campaign’s data to decide accurate push notification timings. It helps to reach audiences when they are active.
The global websites should keep an eye on geolocation. You can’t send push notifications globally at the same time because of the time difference. With Truepush, you can schedule push notifications according to the targeted country’s time zone to achieve a maximum view rate.
Push Notifications Click Through Rate (CTR)
We have analyzed push notification timings, which will increase the view rate. The next thing required is notification clicks. The click-through rate (CTR) is an essential parameter to measure the push notifications’ success.
CTR= Total push notification clicks / Total Views
We have curated 7 best practices to send push notifications to make sure all your views are followed by clicks. The high push notifications CTR is an indication of increasing user engagement. So, understand your audiences and curate effective push notifications that encourage users to click on them.
Website Traffic & Conversion Rate
One of the main objectives of using push notifications is to increase website traffic and conversions rate for the websites. So, no improvement in these KPIs indicates the low performance of push notifications.
Make sure to check every element of the push campaign like title, description, CTA buttons, landing page links, images and more. All these affect the website traffic and conversion rate of the push campaign.
For example, a blog website has sent a push notification with the title “Tourists Attractions in Italy” to the users. But the link redirects the user to the blog on “Latest technologies you need to know”. Redirecting to irrelevant pages will disappoint the users with your website, increase the bounce rate, and opt-out rate and decrease credibility.
Opt-out Rate after Pushing Notifications
A low opt-out rate after push notification indicates the success of your push marketing strategy. We need to check this metric after every notification as it gives significant insights into effective content, timing, and impact on the users. Let us see a few reasons for the increase in web push notifications opt-out rate.
- Users receive too many push notifications per day.
- Users not receiving relevant or personalized push notifications. For this, use push notification segmentation and trigger features to send push messages.
- Not receiving genuine information with the push notifications. For example, a fashion store push notifications saying “20% off on all brand shoes”. When the user clicks and observes a discount valid only on one brand. This type of practice will reduce the trust in your website and lead to the push notification opt-out rate.
- Users don’t see any value in receiving notifications. So, you need to push notifications that benefit the users. Some examples are
- Retail websites can push offers, discounts, and brands.
- Gaming websites can push notifications on free upgrades, points collection, etc.
- Application websites push notifications on new features, low pricing, and more.
- Video-based content websites about subscription offers, referral points, and more.
Assign Push Notification Performance Targets
Before starting a push notification campaign set up a target baseline. So, you can optimize the campaign to reach those benchmarks. You can collect and analyze previous campaign data for a better understanding and reduce the risk of losing subscribers.
For example, if you have achieved a 10% click-through rate for your previous campaign then set an objective to increase it to 20% for the next campaign. Make sure to set up achievable targets so that your team can work comfortably towards reaching goals.
Analyzing the push notifications performance metrics gives you interesting insights and helps in developing effective marketing campaigns.
P.S.- If you are finding push notifications pricy and hard to build, you can use Truepush, a free push notification tool. The users can check the delivery stats like reach count, views, clicks, delivery rate, and unsubscribed users for every push notification campaign. In short, you will have all the necessary information in your hands to plan your upcoming push notification campaigns to engage and retain users.