Why Push Notifications?
Push messages are the recent developments in the user engagement strategy. This communication medium has more subscription rates, 5-10 times higher click-through rates, better and quick deliverability along many other benefits.
Sending push messages is easier than other re-engagement mediums like emails and SMS. Websites and applications prefer to use web push notification services considering more conversion rates this channel yields.
Some of the best practices of push notifications that should be considered for an effective push notification marketing strategy include timely alerts, right frequency, focusing on the target audience, and more.
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