Push notifications are the recent developments in the online re-engagement space. This communication medium has more subscription rates, 5-10 times higher click-through rates, better and quick deliverability along with many other benefits. 

Sending push notifications is easier than other re-engagement mediums like emails and SMS. 

Websites and applications prefer to use web push notification service considering more conversion rates this channel yields. 

Some of the best practices that should be considered for an effective push notification marketing strategy include timely alerts, right frequency, focusing on the target audience, and more.

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