- The list of the top 30+ marketing buzzwords you can’t ignore.
- Growth Hacking
- Snackable Content
- Guerilla Marketing
- Marketing Funnel
- Top of the Funnel (TOFU)
- Middle of the Funnel (MOFU)
- Bottom of the Funnel (BOFU)
- Google Attributes
- Gamification Marketing
- 360- Degree Marketing
- Marketing Automation
- Omnichannel Marketing
- Data Visualization
- Monthly Recurring Revenue
- Thought Leadership
- Customer journey
- Personalized communication
- Machine Learning
- Social Media Management
- Thumb Stopping
- Buyer Persona
- Customer Loyalty
Marketers play a crucial role in building brand footprints. They drive growth and ‘gamify’ the complete ecosystem. If you are a marketer, you might have come across the top marketing buzzwords that sound unique and the marketer inside you looks for its meaning and implementations.
To keep up with the current trends, it’s important to know the jargon of your niche.
The list of the top 30+ marketing buzzwords you can’t ignore.
Growth hacking is a common term for various strategies that marketers use to grow their brand. Growth hacking is more relevant for startups who look to expand their business in a short span.
A growth hacker makes use of data to optimize the conversion funnel and work on improving the user’s experience.
An example of growth hacking can be found from Dropbox’s marketing strategy.
Dropbox made the onboarding experience of new users interesting by offering them more storage space. This was made possible by urging users to link their Twitter and Facebook profile with Dropbox account and asking them to share about the same on social media accounts.
Humaning is a peculiar way of making a customer-centric brand that emphasizes human connections in regards to users.
Humaning, in other words, means giving a human touch to your brand. You could relate to humaning on a website’s homepage that has humans (i.e, customer success executive) behind the chat window, and not the automated chat.
The reason behind humanizing your marketing efforts is to boost customer relationships and bring them to fruition.
Snackable content, as the name suggests, is easy to grab, and quickly consumed content present across your brand’s assets.
The snackable content could be an image, short text content, or a quick video for users. It’s precise, unique, and can be viewed anywhere and anytime.
Guerilla Marketing is a term used to describe the brand strategies that go out of the box or surprises the audience with differentiating promotions.
The Coca-Cola Company has long been using Guerilla marketing to advertise its products. For example, their ‘Share a coke’ campaign, in which they printed people’s names on the soda bottles and encouraged further sharing on social media platforms. They go off the beat and their Guerilla marketing campaigns drive millions and billions of revenues.
A marketing funnel is a concept of streamlining the potential leads into paying customers. There are various stages in the Marketing funnel; Awareness, Consideration, Conversion, Loyalty, Advocacy. These stages are further demarcated into Top of the funnel, middle of the funnel, and bottom of the funnel.
Top of the Funnel (TOFU)
Top of the funnel stage in the marketing funnel. TOFU talks about the problem statement rather than focusing on promoting your brand. TOFU could be an informative guide preset on your website, etc. TOFU addresses the general queries of users.
Examples of the top-of-the-funnel stage include blog posts, social media, infographics, podcasts, ebooks, and more.
Middle of the Funnel (MOFU)
Middle of the Funnel (MOFU) is the middle part of the marketing funnel that promotes the brand. MOFU proposes the solution for the problem statement in the top stage of the funnel.
An example of MOFU includes Emails, offers, important resources, etc.
Bottom of the Funnel (BOFU)
Bottom of the Funnel (BOFU) is the last stage for your very narrow customer base who is willing to make a purchase or reach their end goal. The customers at the BOFU stage are familiar with your product and services and have done their research about the same.
After the customer reaches at this stage, businesses try to increase brand advocacy through these highly relevant customers.
An example of BOFU includes demo, competitor comparison resources, Customer success stories, etc.
Here is an example of a marketing funnel that shows the three stages of a user’s journey.
Image vector by Truepush explaining three marketing funnel stages: TOFU, MOFU, and BOFU.
Google Attributes is a popular marketing buzzword. It features the specifications of a brand on Google search and maps.
For example, you can add attributes to your brand like indoor seating, outdoor seating, and so on. Google my business allows you to add various attributes that improve your search results for specific user queries.
Gamification Marketing involves the use of gaming tactics in the non-gaming context of marketing. The major benefits of Gamification marketings are increased user engagement, customer relationships, and many more.
An example of gamification can be found in the Duolingo platform. Duolingo, a language learning platform provides users with various tasks, rewards them, and encourages them to do specific activities. This all-in-all keeps the momentum going on and increases customer loyalty.
360- Degree Marketing
The 360- degree marketing involves reaching out to users and potential users across all the possible platforms (websites, social media, communities, etc.) at once. It is a marketing campaign that engages varied audiences at once. The results could be seen in getting quality leads from different platforms, engaging them through different marketing tactics, and more.
Marketing Automation refers to software and tools that are designed to automate the marketing efforts of businesses for online selling. The automation in marketing saves time by automating repetitive tasks and helps in finding potential customers to turn them into paying customers.
Some of the marketing automation tools are HubSpot, Constant Connect, Customer.io, MailChimp, and many more.
Omnichannel Marketing is the most used marketing buzzword that focuses on building a seamless and integrated customer experience.
The term is mostly used from an eCommerce and retail perspective. It provides multiple channels that are integrated for customers. For example, customers will have the same experience if they use desktop, mobile, or brick-and-mortar stores for making purchases.
Omnichannel marketing will add more stars to your e-commerce store as the user base will relate to your brand’s values in providing amazing customer experiences.
Phygital in the marketing dictionary refers to the combination of the physical and digital world. Phygital marketing involves making better customer experience in the digital as well as the physical world through integrated platforms.
For example, a combination of a retail store (physical entity) and its online expansion (digital entity) would be called phygital.
Retargeting is to bring the potential users back to your brand’s pages. These re-targeted users are the ones who initially interacted with the brand but did not proceed with the purchases.
Re-targeting aims to increase revenue generation.
Data Visualization is the representation of various data into graphs, charts, images, etc. Brands use data visualization to make their content assets more engaging and resourceful.
Monthly Recurring Revenue
The monthly recurring revenue is the amount of revenue a company generates every month.
Thought Leadership is a crucial marketing buzzword that builds a brand’s image through expertise in the niche. Thought leadership influences the market and decision-making of potential buyers.
Generally, thought leaders are from brands that people follow immensely and have a reputation for being a leader in the industry.
AI i.e., Artificial Intelligence is used in marketing to gather customer data, and understanding how to communicate further with users using personalized targeting.
Incorporating AI in your marketing efforts will ensure maximum efficiency.
Customer Relationship Management (CRM) is a technology that makes use of customer interactions and monitoring them, track marketing and sales leads, etc. It provides a unified dashboard for all the team in the business like the sales team, marketing team, data team, operation team, and so on to make decisions that profits the business.
CRO marketing, or Conversion Rate Optimization marketing, is the systematic process of increasing the percentage of visitors to your company site who take the desired action — subscribing to a mailing list, filling out a personal information form, registering for a seminar, etc.
Customer Journey is a complete journey of users from being the potential leads to become paying customers of brands. Customer journey involves the experiences of customers from the pre-purchase, consumption, and post-purchase stages in the journey.
User-Generated Content as the name itself explains is the content that your users generate.
User-generated content results in maximum shareability, increasing brand awareness, and driving potential leads.
An example of UGC is the user-generated posts on social media that speak of your brand and their experience with it. You can do viral giveaways as a part of UGC.
A UGC campaign by AirBnb (source)
Personalized communication is the marketing strategy the makes use of user-specific information like name, and other preferences to communicate with users.
Customer Experience( CX) is a broader term used to define the experience of customers with brands not only in terms of profits and revenue generation but also how emotionally a user connects to it.
Machine learning is not a new word to hear, but surely a new concept to utilize in marketing strategies.
As user wants communication to be more personalized, catering to their preferences, it’s imperative to use machine learning techniques to achieve the same. Machine learning helps marketers in a way, it helps in segmenting customers, and making more relevant campaigns, along with many other options.
Search Engine Result Pages are the search results that search engines show after users put in a specific query in the search bar. SERPs include the organic as well as paid search pages.
Social Media Management
Social media management is the process of analyzing social media audiences, catering to the audience with more effective content, monitoring online chats with potential customers, and measuring the overall engagement with customers.
Thumb stopping is the type of content that makes your potential leads stop scrolling on their mobile phones. It could be a catchy ad or FAQ that’s relevant to their queries.
A buyer persona is the collective information of your buyers such as name, gender, locations, preferences, etc at the same place. A buyer persona is useful when marketers create targeted campaigns based on the information available to them in the form of persona.
Customer loyalty is the likeliness of customers to recommend a brand to others or to use it again. Customer loyalty results from the satisfaction of using the products and positive customer experiences.