Introduction

Do you own a website with good traffic but don’t know how to turn it into an earning asset? The vast usage of the internet in the present day connects you to limitless possibilities of earnings. With proper implementation of website monetization strategies, you can earn consistent revenue. There are various approaches for website monetization, but everything may not apply to your website. So, to prevent hitting a rock in the process. Here is the complete guide for monetizing a website for beginners.

Why Should You Monetize Your Website?

Well, with website monetization you will be making money from something that you already have (website traffic). You don’t need to invest anything more until you consider partnering with an advertising network is an effort. To start making money with web traffic, you should maintain consistency in investing time and effort. It makes your website more valuable for money.

Website owners, bloggers who spend years gaining traffic, audience’s trust, brand awareness, and credibility can use website monetization to make more revenue. At the very least, you will be able to gain the funds for website expenses like domain name, website hosting, website design, and others.

If you work a little hard and concentrate, you can convert this partial source into the primary source of income.

When to Start Website Monetization?

The success of popular blogs and websites makes things look easy about making money online. Most people think the only steps involved in monetizing websites are starting a website or blog, choosing the monetization process, and earning revenue. But without complete knowledge and planning, you may end up quitting the idea of making revenue with traffic. So, it is important to know when to start monetizing your website to make revenue.

Before starting website monetization, ask these questions to yourself.

What is the traffic rate of my website or blog?

A good rate of traffic is the initial factor you require to start the website monetization. For this, you should be consistent in providing solutions to the users with website services or blogs. Website owners can use these proven strategies to boost website traffic drastically. If you can hold on the monetizing ideas until you have sustainable traffic, then you can be assured about reaching a large number of audiences and making more revenue.

Check and compare your website traffic regularly in Google Analytics. If you can maintain stability in the traffic and loyal subscribers then you are good to move forward with monetization.

Google analytics
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What is your monetization strategy?

The timing of starting a monetization depends on the website monetization strategy. It is best to wait until you build a reputation among users if you are starting as a small business selling a variety of online products and services.

In other cases, if you are an established brand and extending services with a new website then you can start monetization immediately. It is because the existing reputation you have can bring potential customers to your website.

Do I know my reader’s wants and needs?

Build relationships with your readers to know about their needs and provide services. By better understanding audiences, you can send relevant ads with website monetization. It can improve audience engagement, brand reputation, and revenue. So, it is advisable to interact with your blog or website audiences.

Here are a few things you can follow to make a connection with your users.

  • Interact with your audience by replying to comments of your blog post or products.
  • Engage with the users through social media platforms. You can repost, react, plan contests, and more.
  • Research for the related and interesting content to engage the audiences.
  • Stay connected with supportive customer service.

The better you know your audiences you can serve them effectively which increases your traffic and loyal subscribers.

Is your website design flexible to publish ads with monetization?

Most of the ways to website monetization demand space on the website for displaying ads, links, banners, etc. Make sure you don’t disturb the website UI/UX with the monetization ads that can annoy your existing visitors and lead to loss of hard-earned traffic. You can choose monetization from push ads as they are displayed like regular push notifications and will not disturb the website design. Let us know more about this monetization technique in this article.

How Do You Monetize a Website?

Here are the best and proven ways to monetize your website traffic and stream additional revenue channels to the website. However, you can try different strategies of website monetization and stick with the one that shows effective results.

Display Ads

Display advertisements are one of the popular website monetization techniques. Website owners should collaborate with niche advertisers and sell website space to display advertisements. Check out your user’s interests, searches, and display the relevant ads to make more profits from ads. You can have complete control over the ad’s pricing value as there will be no mediators in the process. So, if you have a great number of audiences then you can earn more revenue with this technique. 

Display ads website monetization

Make sure you position the ads in the right place on the website. As the congested website or blog will put off the visitors and make them leave the site immediately. Also, the cost of the ads displacement depends upon the placement of ads on the website.

Push Notification Ads

The push notification ads are the best possible way to monetize your website traffic without disturbing the website design. Along with additional revenue from push ads, you can improve user engagement and traffic to your website.

As the web push ads look similar to the regular push notification which will increase the user interaction. Unlike other ads, push notification ads are permission-based. It means you will have  It means you have a high chance to reach potential customers that leads to more clicks and more revenue. The only thing you need to take care of is convincing users to subscribe to your push service. 

You can accept the monetization plan with a push notification tool and add additional revenue while sending regular push notifications. You can send relevant push ads to the audiences in the optimized timings and frequency to engage the users and gain more profits.

For example, a blog website with a good rate of push traffic collaborates for web push ads monetization strategy. The push notification tool sends two push ads and shares the generated revenue with website owners.

push ads monetization
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The above image is an example of a push ad from a fashion website. You differentiate ads from push notifications with an Ad or sponsored at the end of the campaign title or bottom of push ads.

Make Revenue with Sponsored Content

Sponsored content will not only add revenue sources but also increase the value of your blogs. You can partner with the business and create content for them and publish it on your site. This website monetization technique will also work for guest posting. Here the other businesses curate content and you can charge them for publishing the blogs. Both methods are effective when you have a fair amount of web traffic.

Here are a few factors you need to consider before choosing the sponsored content for website monetization.

  • Search for the content that is most relevant to your website service or blog concept.
  • Check for the number of Do-Follow links in publishing blogs as it affects the page SEO.
  • Plan on the number of guest posts you want to publish in a week. So, that you will not lag on internal blogs.
  • Consider the brand value of sponsored content compared to your website.
  • The number of users you can reach with the published content.
  • Ask for comments, shares for the published blogs.

Start a Paid Membership Community

Starting a paid community for your website or blog will bring a steady income. You can add various memberships at different prices and the availability of features. This type of website monetization is applicable for blogs and websites. Apart from membership, you can also create online learning courses with the minimum price compared to the market and can see an increase in joining users. 

You can start membership for

  • Providing additional features of your website service.
  • Download the e-books, PDFs, case studies from your blogs.
  • Providing personalized customer service for website users.
  • Give price discounts on the products and services.
  • Early access to e-books, sales, etc.

Mistakes of website monetization to Avoid

It’s always good to learn from your mistakes but in this competitive world, it’s better to learn from others and not repeat them on your website. So, here we are to tell you about the common mistakes website owners make while monetization.

Too many ads can diminish the website user experience

Always remember more ads will not bring more money. It’s always the audience first and monetization second.

When they see different pop-ups, native ads on the website screen you are making your user uncomfortable. You need to concentrate on your first goal which is providing solutions to audiences with content or services. With this rate of online competition, if you annoy users with too many ads on the website, there are high chances that users shift to similar websites for service.

For example, if a user visits a fashion website to make a purchase and encounters ads in every stage of search and purchase. Closing the ads on every page will disturb the user and may leave the website, drops trust, no recommendations, less traffic, and sales decrement.

Using Many Ads formats

While combining different monetization strategies is a good strategy to gain more revenue. But in the same place, you can’t use different ads formats like banners, links, video ads, pop-unders on websites and make your visitor’s search difficult.

However, multiple ads formats make it hard for website owners to evaluate the effectiveness and profits from one format. It will make them fail in identifying the efficient one to implement in further web push ads. So, it’s always better to start with one type of ads format and add others based upon the user reactions and revenues.

Frequency of prompting ads to users

The frequency of displaying ads should balance between showing them often to get clicks and not annoying users. As the numerous opening tabs may not encourage your users to visit the website next time. Pushing more ads in one day may increase your revenue for a while but when in the long turn you will face a subscription churn rate and a decrease in acquisition rate.

With the Trupush monetization plan, we only send 2 push ads per day- one in the morning and one in the evening. So, you can make additional revenue without disturbing your existing traffic.

Wrong Placement of ads

It is not good practice to cover content on the website with ads. In the same way, you can’t place ads at the page bottom and expect more clicks and views. So, you need to find a balance for displaying your ads.

You can check for your user’s behavior like scrolls on websites, clicks on the web pages, visible spots, and more. Use tools like Heatmaps, Scrollmaps, Google behavior reports that tell you about the user behavior.

You can’t concentrate only on the home page to display ads. For example, on a news website, the users often click on the inner pages about their interesting category for updates. So, it is advisable to display ads on these pages for more exposure.