“If content is king, conversation is queen”

Social media has quickly become an important part of our lives. All the data in the world is driven through these social media portals. Every single day millions of users are scattered through hundreds of social media platforms making their presence known. While technology, on the other hand, has been making this experience easier than ever. Keeping in mind the current global state, the world is shifting to a phase of what we know now as a ‘Digital World’. This phase was always in the plan but needed an external force to act upon, 2020 gave more than what we could witness or ask for. While everyone is busy online there couldn’t be a better place for businesses to target, pitch & sell their products and services.

Social media was booming since the early 2010s and has found its way into almost every device ever created. While there are millions, in fact billions of people out there ready to be targeted. Due to the colossal numbers, it becomes harder for the businesses to start their campaigns as they are lost in options, and in businesses there are no second chances. Every move should contribute to achieving the goal otherwise it’s a shipwreck. To make things simpler for you we have created this blog to help you nail the right spots when it comes to social media marketing, and focus on the things that matter.  

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1. Defining your goal

Before you start planning or thinking of any strategy, the fundamental thing is to define your goals. What you need out of it and why are you doing it. As businesses nowadays find it harder to choose from the plethora of social media marketing platforms and options. It is essential to make the most effective decision and do the right thing. Especially companies at the bottom of the pyramid cant take huge risks due to sparse financial resources. Defining your goal can help you save time and effort while making the best use of your resources. Defining your goal depends on what your business has to offer and expect. It helps in making smarter investments and enhancing your decision-making capabilities. 

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2. Find your target audience

Once your fundamental goal is set, the next step is to find your target audience. There could be a billion people out there, but that wouldn’t matter if your content doesn’t interest them or grasp their attention. Understanding your products help a long way in understanding your audience. Thinking like a user, being a user can do wonders while you are trying to find your target audience. The internet is filled with options and platforms tailor-made for the specific needs of each customer out there. Defining your product or service can help immensely in filling the right gaps. Keeping your product and the interests of the people in mind, finding the common ground in the form of a social media platform can give voice to your marketing strategy.

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3. Engage with your audience

Once you have found the right channels to market your product or service, it is important to follow up on that by constantly engaging with your audience. Social media was created to connect with people across the globe. Engaging with your audience on these platforms should be your primary goal. Engaging can help in many ways but mainly in understanding your audience and their needs which gives you the opportunity to get hold of your audience. Engagement can improve the relationship between the customers and the businesses making it a cohesive experience while getting insights and suggestions straight from the user.

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4. Keeping track of your progress 

Finding what’s working and what’s not is a crucial part of any marketing strategy. Understanding what works, where & how can help businesses make the right decisions. There could be many campaigns running simultaneously in your social media marketing plan, using the data accumulated at the end of each campaign or a target period can give insights and help us make decisions on what needs to be improved and what needs to be removed or stopped. Focusing on your strengths and growth areas can yield higher than expected returns. Keeping track of each addition and retraction of strategies throughout your social media marketing plan can help you build your ultimate plan that is bound to succeed, without any shortcomings.

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5. Evaluating

Every business has its own story. Some may be fascinating to the ears while the rest can be elementary to the rest. But through the journey, businesses find out what worked for them and how they can improve on that. What didn’t work for them and how they can improvise on that. We all learn from our mistakes through the experience of doing things and that remains the same in the business world. Understanding what went wrong and where did things collapse can help you rebuild your strategies for a better tomorrow. Evaluating your previous strategies and improving on them constantly is what makes the big companies stay big.  

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“Social Media allows big companies to act small again” 

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