As we approach the newer age of digital marketing, it is essential to acknowledge that simply going aggressive with paid ads will not do the job for you. No matter what business niche you belong to, you are going to need a strong online presence to have an everlasting impression on your target audience.
And when it comes to a unique and everlasting impression, social media is what has captured our minds and kept us hooked till dawn. So how about integrating them into your website? This will not only make your website visually attractive but also brings many perks with it.
Don’t tell me you have been struggling with the thought but you could decide.
Let’s find out in this blog how social media integration can help you change the entire appearance of your website and business as well. But first, let’s clear out some basics.
Social Media Integration Defined
There are chances you are still confused about social media integration and struggling with the question, what is social media integration?
Simply said, the integration of social media into websites is the process of embedding social media feed on your business website. This is usually done to achieve the visually appealing appearance of your business website, which eventually brings relevant and good traffic to your website. You can easily integrate social media into your website using third-party tools, Tagembed, LightWidget, etc.
While you are choosing the tool for your website, make sure you check all the needed features, like customization, moderation panel, custom CSS etc. all these features will make your chances even fairer of getting good traffic to your website. Remember that, the more features your tool has, the easier it will be to enhance your user experience. Now that you are wel;l acquainted with the idea of social media integration in websites, let’s have a look at how it can help in enhancing your users experience.
Enthralling Ways Social Media Integration In Website Can Enhance User Experience
If you are someone who knows that your target customers’ vulnerability lies in social media, you can easily churn on this opportunity to attract and retain more visitors to your website. More importantly, this also gives your user a great experience scrolling through your website. Have a look at the ways you can achieve this for your website.
Creates A Bridge Between Your Social Media And Website
First and foremost, an excellent way social media integration in websites can enhance the user experience of your website is by linking your social media presence to your website. Let’s admit it. While you are in the business, there might be chances that someone on social media can be pretending to be you.
This might even lead to your brand slander.
One of the best ways to tackle this is to integrate social media integration to your website. This will reduce the possibility of your customers following a bogus account on social media. Moreover, the integration of social media will also authenticate your presence, helping you to build trust with your customers.
Helps In User Engagement
Every business has to be targeted and optimized enough to reach its ideal set of audience. Therefore your website engagement is the ultimate that you need to repair while you are developing and brand and enhancing the user experience.
A good website engagement does not only help you to sell and increase the conversion rate, but it will also help you in gaining loyal customers for your business.
This is where you are going to need a social media widget. Social media is something that gets your visitors’ attention at a glance.
Helps You Build Social Proof
Can you trust a brand if they are not approved by your friends and family?
This is what social proof is all about.
Do you know that social proof is one of the most important factors when it comes to purchasing? It is a phenomenon which tells your target audience that other customers are buying your product and trust your brand. More importantly, they also recommend your products to others.
And looking at the current trend of user-generated content, you must include social proof in your selling strategies.
Your customers are smart enough to know whom to trust, therefore there is no point in having a paid promotion campaign for your product. Simply put, when your customers organically talk about your product, it does all the job for you.
Take an example of a Shopify store. If you integrate social media into your store, your customers would love to browse through it. Eventually, it will help you in boosting your conversion rate.
Social Media Integration Tips You Should Know To Enhance User experience
Integration of social media into your website is a great way to boost the growth of your business. Have a look at the tips to boost the user experience.
Create Engaging Posts For Your Social Media
Social media integration isn’t an easy job. You have to be very conscious about what you are posting on your social media. You have to create engaging posts for your social media platforms first. You can also choose to post videos since they are the most engaging form of content.
Post Relevant Content
While you are embedding social media into your website, you should know that the content should resonate with your brand and your customers’ needs. If your social media widget just talks about your products and is highly promotional, your website visitors will not like it. Remember that, it benefits Vs features and not you Vs your visitors.
You should always highlight the benefits that your customers will gain if they choose to associate with your brand. One of the best social media integration examples is to showcase all the content that your customers have created for you. This will not only give your visitors a good browsing experience but will also create a good relationship with them.
Pay Attention to Visual Appearance
Another, great tip to enhance the user experience is to match the appearance of your social media widget with the website. One of the best ways is to choose a social media aggregator tool that provides you with enough customization options, like myriads of themes and layouts. Make sure to choose the tool with a low-code platform. This will remove the complexities and help you meet the deadlines.
Link Correct Social Media Pages
Third, you need to make sure that the social media pages that you are linking to your website are working. If your customers are having trouble finding the social media page, or seeing an Error 404 page, there are chances that they will not come back to see your social media widget. They might bounce back to your competitor. It is highly recommended to keep checking the social media widget you have embedded in your website.
Things To Avoid During Social Media Integration
In the following, we will have a look at the mistakes to avoid while you are integrating social media into your website.
Avoid to Add Share Buttons Services Pages
You might be thinking that adding share buttons to service pages will help you increase the conversion rate of your business. However, such marketing tactics will upset your visitors. They might also leave the website without completing any action. Therefore, you must add the correct and relevant CTA like a post about customers’ experience with your product.
Don’t Link Your Dead Social Media Accounts
One of the gravest mistakes that business owners do is to integrate their dead social media accounts into their websites. Remember that you are not integrating social media into your website just for the sake of it. If you commit to social media integration in websites, you have to be active on your social media and create engaging content. Your website is the reflection of your business. If you choose to link an inactive social media account to the website, it will convey a bad message to your customers.
Don’t Show Low Statistics
Humility is a good thing. But it is not good for your business. As a business owner, if you choose to showcase low numbers of social media followers and like, it will not impress your customers. Your customers and visitors want to see how good you are at your job. It will give them the impression that your content is not worth sharing and is not likable. Eventually, leading to trust issues. Remember that, as a business owner, always think of your social media handles as a part of your brand identity.
In A Nutshell
Social media integration in websites is a part of website design and brand identity. Your customers’ choice is evolving every day. If you want to keep up with it, you have to think of social media integration. A social media widget helps the business in website usability as well as enables to showcase products and services interestingly.
We are at the end of the blog and we hope you are now fully convinced that social media integration can help enhance user experience. So, go ahead and take all the advantages of social media integration to your website.