Intent-based marketing techniques like PPC can help you get desired results for your business. Pay-per-click or PPC is one of the most effective marketing techniques that can help you promote your offerings and expand your customer base. Pay-per-click or PPC allows advertisers to run ads and pay the host of the platform whenever the ad is clicked.
In today’s digital era, the possibilities of PPC for small businesses are limitless. If you are looking for an effective advertising technique that won’t kill your budget, then pay-per-click or PPC advertising is the solution for you. If performed strategically, pay-per-click or PPC advertising can help you improve your online visibility, generate more leads and increase conversions – all without breaking your budget. Setting up and managing a PPC budget requires careful planning, analysis and management but it can be done efficiently with the right PPC budget management skills.
Benefits of PPC Advertising
Reach Your Targeted Audience:
Being an intent-based marketing technique, PPC advertising is the best way to reach consumers. In fact, it gives you access to a lot of targeting factors including location, demographics, time of day, keyword usage, and more. Certainly, PPC can help you get remarkable results for your business.
Develop Brand Awareness:
Unlike search engine optimization or SEO which takes months, PPC advertising can help you get instant visibility on the top of search engine result pages. According to a recent survey report, 41 percent of all clicks go to the top three websites in the search engine result pages. However, you need to create attractive ads to win the attention of your prospective customers.
Convert Your Buyers:
If you want to improve your conversion rate, then you should incorporate PPC advertising in your online marketing strategy. According to a recent study report, paid ads get 65 percent of all clicks from people who are ready to buy things now. Clearly, investing in PPC advertising can help you turn your prospects into your paying customers.
Drive Profit:
Pay-per-click or PPC provides good returns on investment (ROI) in comparison to other forms of marketing. The best part is that you can limit the expenditure and get real results for your business. However, you need to perform proper research to select the right search terms for your PPC campaigns. This helps you drive profit and expand your customer base.
Well, having a goal-oriented PPC advertising strategy is important to reap astonishing results for your business. Many business owners and marketers have a misconception that PPC requires a big budget. However, the truth is that you can create a flawless PPC strategy on a low budget as well.
Wondering how?
Tips to Create a Flawless PPC Strategy On a Low Budget
Set the Right Expectations:
Managing the right expectations is very important. So, determine your daily budget and create your advertising campaigns. Also, you need to be aware of Google and other advertising platforms. As they will suggest you exceed your budget from time to time to maximize results. So, stick to your budget and set the right expectations accordingly.
Perform Proper Keyword Research:
Keyword research is very important to running successful PPC campaigns. Usually, marketing experts focus on search volume to determine the right keywords. Well, it is a great move but you need to understand that smaller search volumes can be favourable for your business too. So, make sure that all your keywords are relevant and not much competition as well.
Prioritize Goals:
Undeniably, there can be multiple goals from an advertising campaign. However, having a small budget limits the number of campaigns and goals as well. So, make sure that you have a clear understanding of your goals and objectives.
Some common goals of PPC advertising campaigns are:
- Leads
- Products and Brand Consideration
- Brand Awareness
- Sales and more.
Ad Scheduling:
Ad scheduling is the best way to control the budget. Wondering how? Well, you can schedule your ad campaigns on certain days and at certain times. After all, if your business is open for certain hours, then it makes sense to run ads during these hours only. Certainly, an online business is open 24 * 7. However, you can smartly analyze the best time to run ads to reap great results for your business.
Call Only Campaigns:
It’s no secret that businesses with smaller budgets face challenges in creating landing pages. The best part is that creating a landing page is not necessary to run a PPC campaign. You can simply create call-only campaigns. Cool, right? Therefore, you don’t need to worry about expenses. You can easily create a good campaign within your budget.
Target Long Tail Keyword:
According to marketing experts, long-tail keywords are more relevant. Including long-tail keywords in your marketing strategy can help you get amazing results for your business. Apart from this, long tail keywords convert better than short keywords. In fact, you can consider long-tail keywords for other online marketing techniques as well. If you want to improve your PPC advertising efforts, then you should target long tail keywords.
Improve the Design of Your Landing Pages:
Having a simple landing page may not give you desired results for your business. You need to understand that things keep on changing in the digital space. So, if you want to improve the effectiveness of your PPC efforts, then you should focus on improving the design of your landing pages. Search engines like Google judge the quality of a landing page based on some parameters of content originality, relevance, navigability, and transparency. Converting your visitors into customers from outdated and poorly structured landing pages is quite difficult. So, you need to improve the design of your landing pages.
In the Nutshell
Clearly, pay-per-click is the most effective marketing technique that can help you get instant visibility on the top of search engine result pages. The best part is that low-budget accounts can also reap great results from this incredible marketing technique. So, what are you waiting for? Create a goal-oriented PPC strategy for your business.
Author Bio:
Riya Roy is a technical content writer at Agdova Technologies. She carries the expertise and a flair for writing on Management Consulting, Software & Analytics and Digital Media. Apart from distilling her technical ideas into creating innovative solutions, she is a practitioner of Electric guitar.
