Content is the fuel of marketing, whether it is paid or organic. You must have a good pitch or sales copy for paid marketing to win. If you are working on organic marketing - unique and engaging content is necessary.

Content standards have changed over the years. A decade back, search engines were less busy than now. Many pages are published daily on the World Wide Web, and many people (writers) are always writing something.

One thing you would often come across as a digital marketer is “Content is King.” In recent times, content creation has evolved a lot. Standards have changed after back-to-back algorithm updates by Search Engines. Thus, the demand and expectations have also increased.

With these things, content is no longer king. In fact, “Content is an Expensive King” now. There are a lot of online tools that can help you generate content so that you do not need a content writer! Yes! Let’s discuss this.

What Are AI Content Writing Tools

ChatGPT, Bard, Claude AI, and many online tools are helping someone generate content. A lot of people are genuinely abusing this to create content in a massive amount.

This makes them say, “Content isn’t the king” and “We don’t need Content Writers.” obviously if AI tools can generate content - who would need content writers!

● Let’s ask this question again. 

● Do we need content writers?

Obviously yes! AI tools are using algorithms to generate content. A human writer uses the brain, its understanding, and skills to create content. The main difference between the content of human writers and AI tools is that “Humans write while AI generates content.”

Since search engines like Google focus more and more on quality content, AI content doesn’t perform. Ultimately, it is like words together, not a blog or article that will ever achieve.

Top 9 Free Tools for Content Writing

Content writing is a complete process of creating and publishing written content for various purposes, including marketing, education, and entertainment. There are the top 9 tools that will help you in creating quality content within a few times.

These tools are:

  1. ChatGPT as a free content writing tool

ChatGPT is an artificial intelligence system developed by OpenAI that can generate human-like text on demand. It allows anyone to get AI-written content for free simply by describing what they want.

ChatGPT is a useful tool for quickly drafting blog posts, emails, and social media captions without hiring a writer.

Related Information: Want to Write Better Blogs in 2023? Focus on These 3 Things

  1. Bard AI as a free writing assistant

Bard is Google's conversational AI system that can assist with writing tasks. Like ChatGPT, Bard can create original text about specific topics with a prompt. Bard aims to provide helpful, high-quality responses.

As free, Bard gives everyone access to an AI writing assistant to draft documents, articles, stories, and other content without cost.

Before I list the third tool, remember that ChatGPT and Bard use large models to generate content. You have to use proper prompts and skills to enhance the quality of the content these tools will provide you.

If you are less skilled - an AI content detector can easily catch the content written by AI. Now, if an AI checker can easily detect such content, wouldn’t Google or other search engines also see it? They can. And, if they can, they’ll not reward you for that content.

  1. Paraphrasing Tool

A paraphrasing tool plays a bridge role between human writers and AI content. You can use a paraphrasing or rephrasing tool to improve your content.

The tool uses AI but not the way ChatGPT or Bard uses them. This is because both Generative AI tools are not specifically for writing content. Instead, they are made for communicating and helping you with finding something.

The paraphrasing tool takes input from the user and uses its advanced AI algorithm to convert this into engaging and humanly written content. This new content will have all the ingredients to perform on search engines.

4. Jasper AI

Jasper is an artificial intelligence startup created in 2015. The company develops conversational AI that can understand natural language. Jasper's virtual assistant helps people by answering questions, recommending products, scheduling meetings, and more.

The assistant uses machine learning to improve its abilities over time. Jasper aims to make AI assistants that are useful, trustworthy, and feel like real people to talk to.

5. Wordtune

Wordtune is an AI writing assistant launched in 2021. It helps people improve their writing by making edits and suggestions. Wordtune checks for grammar, word choice, and sentence structure issues.

It highlights areas that need improvement and provides alternative phrasing. Wordtune aims to save people time and make writing easier. The technology learns from human edits to improve its recommendations.

It integrates with popular writing platforms like Google Docs. Wordtune offers different subscriptions for students, professionals, teams, and enterprises.

6. Rewording Tool

The Rewording tool uses artificial intelligence to rewrite text while preserving its meaning. These AI-powered paraphrasing tools can take existing content and rephrase it using synonyms and restructured sentences.

This makes the rewritten text seem fresh and unique, avoiding duplication penalties. A rewording tool is an easy way to give old or borrowed content new life, helping it better resonate with readers.

The best thing about the rewording tool is its ability to understand content. It uses NLP and machine learning to add life to your existing content.

7. Writesonic

Writesonic launched in 2018 as an AI writing assistant. It creates content for businesses to help with marketing and advertising. The software writes blog posts, social media captions, emails, and more.

It generates human-like writing in different styles and tones. Writesonic aims to save people time writing while producing high-quality content. The AI learns from customer feedback to improve its writing.

Writesonic offers different pricing plans based on word count needs. Its goal is to make AI content creation easy and affordable for all businesses.

8. Paragraph Generator

This is a more specific writing tool that helps writers to generate a paragraph for free instantly. Paragraph generator uses AI, Machine Learning, NLP, and semantic relationships of entities to interpret and understand queries before providing nearly human written content.

The tool provides different features, such as changing tone, mode, or the type of content you want. This is another excellent tool for content writers, specifically those writing articles and blogs. is an AI content creation tool founded in 2019. It generates marketing copy like ads, emails, and social media posts. Users input keywords, and writes original content around them.

The AI aims to create human-sounding copy that converts readers. offers different plan levels based on word count needs. It continually learns from customer feedback and usage to improve its writing. wants to make quality marketing content easy, fast, and affordable to produce. The software integrates with marketing platforms like Facebook and Google. Its goal is to save people time writing while optimizing engagement.

Related Information: 40 Content Writing Tools 2023 to Write Better

Author’s Note

These are some of the top free online tools writers can use. These tools help you a lot in creating quality content. But keep one thing in mind: these tools can only assist you. You can’t expect to use these tools to create quality content without doing anything.

To make content better, you need to:

  1. Use these tools effectively.
  2. Improve your understanding of content and how it should look like.
  3. Add a human touch to the content that these tools provide.

By doing this, you can turn content into a better one, increasing your chances of getting effective results.

Additional Info: Best 7 Paraphrasing Tools Used in Content Marketing 2023

Now It's Your Turn

This article discusses content and how the need for quality content is growing rapidly. Full AI content will not work for you, so you need to develop something else.

Meanwhile, you can use these tools to improve your writing or turn average content into a good-performing article.

Either way, you must also enhance your writing and understanding of content. I listed some of the top free online tools you can use to create content.