How “Eduonix.com”- One of the largest E-learning platforms uses Truepush to boost conversion.
We at Truepush are always happy to help websites increase their conversion rates and engagement. Here is an interview with Eduonix sharing experience on how they reached diverse users, increased conversion, and implemented re-engagement strategies using Truepush.
About Eduonix: Eduonix learning Solutions is the premier training and skill development organization that was started with a vision to bring world-class training content, pedagogy, and best learning practices to everyone’s doorsteps. Eduonix aims to identify and provide the best learning and training environment. It identifies industry veterans and content creators around the globe and brings it to the global audience using a number of intuitive platforms for easy and affordable access to quality content. Eduonix offers easy to understand online courses and workshops for everyday people. If you have ever wanted to learn a new skill, but don’t want to attend four years of college to do it, Eduonix has a solution for you.
Interview with Sushant Das, Director – Co Founder at Eduonix Learning Solutions Pvt Ltd.
What is your website? Can you narrate us the story behind building it? (What is the unique problem you’re trying to solve)
Firstly, the name of our website is www.eduonix.com. Basically, ours is an E-Learning website and we are an E-learning company trying to build world-class content at an affordable price to all the learners worldwide.
What are the various growth or marketing channels you’re trying to get more visitors on the website?
Mainly, we use deal coupon sites, Influencers, and Facebook ads.
Do you think customer retention is crucial for businesses? How do push notifications help in it?
Yes, it is very important. Push notifications are the future since it involves much engagement in minimal clicks as compared to other engagement channels like emails and SMS.
How do you plan out your push notification strategy? What are the parameters you consider while building it?
While sending a push campaign, it’s important to use brief content, which includes catchy message and a title, along with attractive designs & images.
What is the most used push notification feature, and how it helped you in getting more conversion rates?
Earlier we were using VWO and PushEngage, and then decided to migrate to Truepush. The tool provides rich features which are paid on other platforms. Truepush has, surely, helped to make Customers’ decision making faster.
How long have you been using Truepush, and how is it helping you achieve your business goals?
It has been more than 4 months since we have been using Truepush. It has developed a good user database and helps in our conversion goals.
Any feedback for the product and the Truepush team?
I would love to have more custom automation and triggers. But otherwise, the rest all is fine.
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