Introduction

Web push notifications are an effective marketing strategy to engage and retain users. This marketing channel gives greater or equal ROI which is the reason for implementing in every industry. When compared to emails, push notifications show 50% and 7 times higher opening rate and click rate respectively, and improve user engagement.

Push notifications are permission-based services. It means marketers can’t send notifications until users enable push notification opt-in to receive alerts. So, you need to increase the opt-in rate to implement notification strategies for engaging users and increase conversion rates. Here is the guide that will help you to increase the opt-in rate of push notifications.

Web Push Notification Opt-in Types

The web push notifications opt-in are divided into two types.

  • One way or Single Step Opt-in

The one-way push notification opt-ins are browser default which we can see on the left side of the website. We can not customize pop-up text, image, or language in this type of opt-in. An example of this type of opt-in is mentioned below.

default opt-in
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This is an example browser default opt-in prompt message.

  • Two way or Two-Step Opt-in

The two-way opt-in push notification provides you the flexibility to change the text, color, and icons of your pop-up. Marketers can experiment with different options to find the best suited for visitors. It displays the browser default opt-in followed by the customized opt-in for the website. The forms of two-way opt-in are bell, opt-in bar, and box. These types of opt-in boxes have three parts.

 For Example, 

Two way opt-in
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Here, is an opt-in example that consists of an opt-in title, logo, and CTA buttons.

The opt-in prompt setting is a straightforward and effortless process. Check the Truepush opt-in settings process to start and send push notifications for your visitors.

Strategies to Increase Web Push Notifications Opt-in Rate

Improving the opt-in rate is the primary step of integrating push notifications into your marketing strategy. Let’s look into some strategies that can increase the opt-in rate of push notifications.

Timing to ask push notification opt-in

It is always better to give a little time for users to build confidence in your websites. There are chances that a visitor clicks on the deny button when encountering an opt-in message immediately. The ideal delay time for an opt-in message is 10 seconds as it gives fair time to check the website. You can always customize a specific time to ask opt-in using your push notification provider. Digital marketers can try different delay timings and analyze subscription rates to adopt the appropriate one. Truepush, a free and monetization push notification tool allows its users to set up the optin display timing using opt-in settings.

For instance, If a user visited a blog page with no knowledge about the website or type of content and spots an opt-in message immediately. In this case, there are high chances that the user clicks on the “Deny” button.

But if you have a few seconds to check the article titles or website design, then the chances of tapping on “Allow” are increasing. So, it is always recommended to maintain a 10 seconds minimum delay to display the opt-in message on the website.

Wait for user activity on your website

It is recommended to engage the audiences before prompting push notifications opt-in to the visitors. With this, the users will know the value of receiving push notifications from your website.

Content-based websites like blogs, news websites, OTT websites can hold opt-in prompt messages until users click, share or save one of your blogs, updates, or videos. As the user is already interested in your content there are high chances of clicking “Allow” on the opt-in messages.

For Example, an online retailer website can prompt the opt-in message on the product page. It is because the user visits the product page when interested in the website so there are high chances for push notification subscription.

Create welcome notification

Always thank your users with a welcome notification for accepting your push notification service. It creates a positive impact on your visitors about the brand. You can add this welcome note for both one-way and two-way opt-ins.

An efficient push notification tool allows you to customize your welcome notifications. Marketers can add an informative or ‘Thank You’ title and description with an image or brand logo.

You can see push notification opt-in example of a blog website is sending welcome notifications to their subscribers.

opt-in welcome note

Opt-in prompt styles & position

The position of the opt-in message also plays a key role in increasing the push notification opt-in rate. We can’t annoy visitors with the inappropriate placement of the opt-in prompts on the websites. Marketers can adopt different styles like browser default, bell, opt-in bar, and box available in their push notification tools.

The visitors come to websites to check products, blogs, information but not solely to subscribe to push notifications. So, we can’t misplace the opt-in messages on the website and annoy users, leading to a decrease in the opt-in push notification rate. An effective push notification tool allows you to set up the position of opt-in prompts according to the website design.

In the below example you can see the opt-in message at the bottom is covering the blog content. It disturbs the user and can be a reason for closing the opt-in pop-up.

increase opt-in rate
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But if we place the opt-in message in the uphold of the website without disturbing the content. This can increase the chances of subscription.

opt-in rate push notification
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So, check opt-in positions according to your website design and choose the best option.

Add value to your opt-in copy

A compelling opt-in message can increase the opt-in push notifications rate. We need to give a reason for the visitors to allow notifications, which is possible by adding value to the opt-in messages. Marketers should make sure to maintain transparency by conveying the benefit of push notifications for a better user experience in that one-line opt-in message.

Here are a few examples of opt-in messages for different industry

  • Would you like to get notified about the latest fashion updates?
  • Get regular updates about the discounts on flights and hotels.
  • Get notified about the latest movies, shows, and new episodes.
  •  Would you like to get updates about your favorite sports scores?
  • Want extra discounts updates on your desired products and brands?

You can customize text lines of the topbar and button with the relevant information that increases the chances of opt-in rates. You can also change the text colors that are best suitable for your website.

The below opt-in message has generalized content that doesn’t have the potential to drag the visitor interest.

push notification opt-in copy

Whereas, in the below example, you can observe an interactive main and subtext with the logo. This opt-in copy has the capacity to create an impact on the audience and can increase your opt-in rate.

boost opt-in rate

Set frequency to increase opt-in rate

Most of the time visitors deny push notification opt-in on their visit to the website that affects the subscription rate. If a user clicks the “Not Now” option in the opt-in box pop-up, they should change the browser settings to receive a push notification permission message. In many cases, users are not interested in going through all the setting processes. So, marketers need to set up opt-in frequency for the website from the push notification tool for notifying their visitors.

For example, if you set up an opt-in frequency for a page refresh, the pop-up arrives whenever the user refreshes the page. So, even if the user denies the permission for the first time you still have a chance to win him back.

Maintain a relationship with your subscribers. It is not only about increasing your opt-in rate but also maintain a genuine relationship with subscribers. Pushing notifications with irrelevant content, inappropriate timings, and frequency can irritate your subscribers and drive them to opt-out push notifications which is a bad sign for your growth.