New technology changes, updates, and trends are constantly emerging on the web. One of these is the way search engines now use machine learning to find content that users will enjoy. With more and more people turning to the internet for information, it’s important to always be on top of your game with design and content updates.

What is Google Update?

Google Update is a feature of Google Search that helps you keep your websites up to date with the latest changes from Google. By using Google Update, you can automatically receive notifications when important changes are made to the search engine results pages (SERPs), as well as webmaster tools and other resources. Additionally, you can use Google Update to review and approve changes made to your website by others.

If you’re not already updating your website along with the latest Google Update, now is a great time to start.

Categorizing pages and content

The latest update to Google’s search algorithm, named Hummingbird, emphasizes the importance of website categorization. According to a recent study, 83% of responders say that they’re more likely to visit a site if its content is neatly categorized and well organized. Categorizing your website’s pages and content can not only improve your SERP ranking but also encourage users to explore more of your content with Incrementors content marketing services.

To help you get started, we’ve put together a list of some of the best tools for categorizing your website 

Google CSE (Custom Search Engine) Plugin

This tool helps you easily create custom search engines that focus on specific categories or topics on your website. 

Yahoo! SiteBuilder

This tool allows you to easily create custom templates for different types of websites, including e-commerce stores, blogs, and news sites. 

Google PageSpeed

Google PageSpeed is a set of tools developed by Google Inc. to aid in the optimization of a website’s performance. In 2010, it was unveiled at the Developer Conference. PageSpeed Insights, PageSpeed Service, and PageSpeed Chrome DevTools extension are the four main components of the PageSpeed family of tools: PageSpeed Module, which consists of mod page speed for the Apache HTTP Server, and ngx pagespeed for Nginx, PageSpeed Insights, PageSpeed Service, and PageSpeed Chrome DevTools extension. 

All of these elements are designed to find flaws in a website’s compliance with Google’s Web Performance Best Practices and automate the correction process.

Google Insights for Search was a Google service similar to Google Trends that provided information on the search phrases users use on Google. Unlike Google Searches, Google Insights for Search shows regional attention as a map on a country’s map. It shows the most popular and trending searches, which might aid with keyword research. The categories that are displayed for each search phrase can be used to filter down the results.

Updating your WordPress theme

If you’re like most website owners, you probably update your WordPress theme on a regular basis. But did you know that Google also updates its search algorithms regularly? That means if you’re using older versions of WordPress themes, your site may be ranked lower in search results.

To maximize your rankings, make sure to update your WordPress theme to the latest versions. You can find the latest updates for popular WordPress themes on the ThemeForest website or by searching for “theme update” on

If you’ve never updated your theme before, there are a few things to keep in mind. First, always backup your current theme files before updating. Second, make sure to test your site after updating it by loading it in a browser and checking for any errors. And finally, make sure to syndicate your new theme URL (the URL of your site without the “http://” prefix) to all of your social media accounts so that people can find and install it easily.

Optimizing images

Google has announced changes to its image search algorithm that could impact your website’s ranking. Beginning January 10, 2019, Google will begin using a new algorithm that penalizes websites for having low-quality images. The change is likely to have a significant impact on how well your website ranks in image searches. 

To help you optimize images and ensure they meet Google’s new quality standards, here are some tips:

1. Use high-quality images

Google wants images that are both large and high resolution (at least 2000 pixels wide and 3000 pixels on the longest side).

2. Use alt text

Alt text is an important tool for informing search engines about the contents of an image. If an image doesn’t have alt text, Google may not be able to provide enough information about it to properly index it. Include a brief description of the image and include alt text in the <img> tag.

3. Use keywords in your alt text

Including relevant keywords in your alt text can help improve your website’s SEO by directing users who are looking for related information to your site.

Optimizing your site for mobile devices

Google released a slew of updates to its search engine algorithms in March, including an emphasis on mobile-friendly websites. 

Now is the time to make sure your website is optimized for mobile devices, as Google will begin punishing websites that do not take advantage of these updates. 

There are a few things you can do to make your website more mobile-friendly: 

  • Minimize the use of Flash and Java, which can slow down webpage loading times on mobile devices
  • Make sure your website’s fonts are large enough to be readable at a small size
  • Use clear, concise text instead of including too much information in a small font
  • Create separate pages for different types of content (such as blog posts, product listings, and photos) so that they load more quickly
  • Enable Google’s “mobile-friendly” option on your website


First and foremost, make sure that you are using the correct URL structure. The most popular URL structure is Make sure that all of your pages use this format, as well as include the www prefix and use the correct domain name. 

Additionally, make sure that you are using the correct keyword research tools to help you determine what keywords to target on your website. There are a number of tools available, including Google AdWords Keyword Planner, Google Trends, and SEMrush Keyword Tool. Once you have determined which keywords to target, be sure to add them to your content throughout your Website development services at Incrementors. 

And finally, make sure that your site is optimized for mobile devices. Many users now access the internet from their smartphones and tablets, so it is important that your site looks good and performs well on these devices as well. Always optimize your websites with the latest Google updates.

Author Bio

Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.

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