All ears to the podcast with MilkBasket, India’s first and largest micro-delivery service fulfilling daily grocery & household needs of customers every morning.
MilkBasket was launched back in 2015, which is India’s first and largest daily micro-delivery service. As the name itself explains- the need for getting the Milk delivered in our homes before 7 am, this unique idea gave rise to MilkBasket.
To enable frequent and frictionless buying, Milkbasket has innovated Flexi ordering and contactless delivery – both a first in the eCommerce industry – and favourites of Milkbasket consumers.
About the Speaker
Anurag Jain has had the roller coaster ride after he completed his Civil Engineering from one of the top institutes in India, NIT- Kurukshetra. While he took admission in the post-graduation, he received a call from the Indian Army, where he got the opportunity to serve the forces for five years. Little did Anurag know, there was another journey awaiting for him that would eventually lead him to meet Anant Goel, another Co-founder and CEO at MilkBasket. Anant introduced Anurag to the unknown concept of grocery delivery, which later became MilkBasket, serving millions of consumers on a daily basis.
The gist of the discussion
Anurag explains, how the strong team behind MilkBasket, pioneered first contactless delivery service in India, where the delivery boy leaves the grocery items before 7 am at your doorstep. And moreover, the order can be done even as late as midnight.
“The elite services helped me to understand how to manage people and resources even in the most challenging situation”, – Anurag Jain, Co-founder at MilkBasket.
It was difficult initially to adapt the process with unprecedented times of COVID-19. However, with proper precautions and safeguarding the process, MilkBasket has been able to serve its loyal customers through the hard times. The pandemic has boosted contactless delivery, said Anurag.
As the new normal started to grow among the consumers, the new marketing campaigns were implemented. One of the campaigns includes the special service for senior citizens who find it difficult to execute their daily groceries itineraries.
Customer satisfaction with more than 20 touchpoints in a month helps to build customer loyalty, says Anurag. MilkBasket has always steered forward with the customer-centric approach and where loyalty is an incredible asset.
About the Host
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