As People are getting more digitally aware,
It became less difficult for you to reach the public and advertise your brand, products, services, and so on.
As a result, to make it even absolute, various methods of communication came into existence, in those, we choose the most popular ones:
1. Push Notifications
2. SMS (Text Messages)
Today's discussion is on Push Notifications vs SMS, and we'll go through the differences and which is better for what.
What are Push notifications?
Push notifications are brief pop-up messages that a mobile app or web browser sends to a user's device. As alerts appear even when the app or browser is not active.
This effective communication technique captures the user's attention.
Push direct alerts, may include updates, reminders, marketing offers, logos, emoticons, and links.
When used in combination with emails, SMS, and online alerts,
This kind of communication may assist raise user engagement and enhance conversions.
What is an SMS?
SMS can be abbreviated as Short Message Service.
This is a type of communication via text that is currently most widely put to use. Senders can use a PC or a mobile device to send short messages to mobile phones through a cellular network.
SMS text messages are limited to 160 characters, with no pictures or videos used. Yet, SMS alerts offer direct information, such as a marketing message or an appointment reminder.
Various types of Push notifications:
There are certain types of push notifications, which you can send depending on the user’s interests.
Such as Mobile web push notifications,
Android push notifications, and
iOS push notifications, etc.
Now let us learn the distinguished features of Push notifications and SMS/Text Messages.
We can segregate the differentiation of both in three patterns as shown below:
Notification Delivery Patterns:
Users must type a certain word to a specified number to get an SMS. Customers have agreed to take part in the company's text marketing campaigns and promotions when they type in this phrase.
For Push Notifications, there is a different scenario maintained.
When a user installs the application and permits alerts to be sent to their device, they get messages and notification popups.
They may access the settings at any moment and toggle the alerts on or off.
Notification Receiving Patterns:
Users get SMS text messages directly in their inboxes. Receivers can access these messages without downloading any extra software. Additionally, receivers have 24/7 access to these communications.
Users just have to install an application, press a button, and let the alert be delivered to get a push notification.
Notification Information Patterns:
As mentioned, push notifications are brief, to the point, and just one or two sentences long,
When compared to SMS text messages, which can include up to 160 characters of text.
Push notifications provide more advantages over text alerts,
Including the ability for Android and iOS users to see photos or videos.
Push notifications are something that raises interest in the user by sending information that is short, creative, and easy to understand.
By conveying information that is succinct, inventive, and simple to
understand, push notifications may pique the user's attention.
A few statistics on push notifications that show their growth rate are worth mentioning.
- By producing greater outcomes, push notifications appear to be surpassing email marketing. When compared to other notification methods,
push notification campaigns show increases in opening rates of 50%, click rates of 7 times, and retention rates of 93%.
- As it comprises a phenomenal 90% of push notification subscribers,
Google Chrome is the most widely used browser in connection with web push notifications.
- Throughout the first week after an app is installed,
single push notifications to new users may increase retention rates by 71% over the course of two months.
- Push notifications are enormously beneficial to 70% of app users,
and as a result, 53% of them are eager to share information with other users, including their location.
These are a few of the factors that make Push preferable over SMS.
You may follow a few Metrics to optimize user engagement.
When to use what, which to use where:
As push notifications and SMS serve different purposes, knowing when to use each of them can help you boost the rate of response from your audience.
If we discuss push notifications- Push notifications may be used in so many different ways to communicate messages.
Push Notifications should be specifically used in certain scenarios such as:
Reminders are alerts given to users who intended to do specific tasks in the app but forgot for some reason;
In this case, the push is a savior! Since it reminds them of their interest.
If you are promoting your application and providing offers, discounts, coupons, or clearance of stock
Then push notifications are one which helps to draw the attention of customers. Introducing new features to the user.
This is one of the best ways that help your business gets more retention. If you are launching new features then send alerts about those and make users indulge in them.
Sending interesting push notifications about the latest highlight could engage the users.
If we discuss SMS- Use SMS only to communicate urgent, personal, practical, or fast-paced information.
These include messages like banking updates, emergency weather fluctuations, etc.
This type of information also contains canceled or delayed bookings. If consumers are aware of such facts, they may adjust their plans or make the appropriate arrangements.
The messages include billing data, order alerts, package tracking alerts, etc.
Driving to End
As heading toward the conclusion,
Based on how they performed, I would think that both are equally significant.
Yet, there is a potential that SMS might be replaced by Push Notifications, but not the other way around.
Let me clarify why!
As a result of advancements in technology,
Everyone uses applications and everyone browses the internet for information.
Thus, if we look at such scenarios,
Push notifications are something that are providing users with pertinent information. Assisting companies in increasing client engagement.
Following the trends as per your requirements, and updating the financial status as per the market strategies is a smart move.
You can get in touch with Truepush for the ultimate push notification services.
Hope this blog is informative, stay tuned for more!