How “”- Moroccan’s largest job portal uses Truepush to get its users back to the website. 

Mehdi, CTO at
Mehdi, CTO at

Interview with Mehdi, CTO at

1. What is your website? Can you narrate us the story behind building it? (What is the unique problem you’re trying to solve)   is the job portal website started in 2007. The main objective of the company is to provide the latest job alerts and career advice to visitors.

2. What are the various growth or marketing channels you’re trying to get more visitors on the website?

We use all kinds of marketing channels to get more visitors on our website and Push notifications help in increasing user engagement on the website.

3. Do you think customer retention is crucial for businesses? How do push notifications help in it?

Of course, push notifications help in customer retention and bring users to the homepage increasing the engagement and retention of users.

4. How do you plan out your push notification strategy? What are the parameters you consider while building it?

The strategy is quite simple: Just sending the latest jobs, career advice, and news through push notifications. We send no more than 5 pushes per day so that there are always more subscribers than unsubscribers.

5. What is the most used push notification feature, and how it helped you in getting more conversion rates?

The RSS to push notifications is a great product feature. All the latest news and jobs are sent automatically to all subscribers, without having to go to the truepush dashboard.

6. How long have you been using Truepush, and how is it helping you achieve your business goals?

We have been using Truepush for more than 6 months now. It keeps the visitors coming back to the website, and the traffic keeps growing. All thanks to Truepush.

7. Any feedback for the product and the Truepush team?

The Truepush service is great, and the Team behind Truepush is helpful and always listens to its customers. They have even created the “batch notification” feature upon my request, to help reduce the stress on the website server. I recommend this product to everyone, it is free, it is solid, and the team behind it is the best., Moroccan’s largest job portal is one of our happy clients who have been continuously using our services to re-target their users. Truepush is glad to help this largest job portal in user re-engagement and hopes to have a long-term association.

Read, more:

How Push notifications helped YxBi in engaging its 3 Million monthly users-A case study on YxBi

How JournalDev engages its readers through push notifications

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