An exclusive interview from Truepush brings you the discussion with Dhakshineh, founder at Yxbi, sharing experience on how they reached diverse users, average customer retention rate and implemented re-engagement strategies using Truepush.

“My name is Dhakshineh, and I am living in Hyderabad, Telangana, India. The Indian Army inspired me, I tried my best in bringing up this site and let people know the pros and cons of the Indian Army. Since I do not have the power and money to contribute towards them, I decided to open a donation page in which people can know about the Army of India and my love for India. And finally, in case if you are willing to help me, you are welcome. All you have to do is mail us @YxBi.” – Dhakshineh, Founder- Yxbi.

What is your website? Can you narrate us the story behind building it? (What is the unique problem you’re trying to solve)

The name of my website is ( It is all about the Army and its the power that keeps all of us safe. Initially, I had some significant issues with setting up the service-worker and then finally figured out after days of work.

What are the various growth or marketing channels you’re trying to get more visitors on the website?

I mainly use Facebook and Instagram.

Do you think customer retention is crucial for businesses? How do push notifications help in it?

The useful thing about push notifications is that you can tell the customer what’s new without even viewing the website manually and it is an excellent reminder to the customer so that he/she can know if there is a problem timely within their fingertips.

How do you plan out your push notification strategy? What are the parameters you consider while building it?

I follow the week strategy. I send push notifications every Sunday so that they have their news up to date every weekend.

What is the most used push notification feature, and how it helped you in getting more conversion rates?

Creative things like pictures, GIFs are most likely attractive to people. When you send a push notification to make sure the words are catchy enough so that the customer clicks on the notification at any cost. 

How long have you been using Truepush, and how is it helping you achieve your business goals?

I have been using push notifications for 7-8 months now, and so far, I haven’t faced any issues. I get updates on my email; it’s a user-friendly interface, helps me keep my data organized and understandable to anyone and everyone. 

Yes, push notifications help my website get recurring customers which is the most important thing for marketing.

Any feedback for the product and the Truepush team?

I would rate Truepush a 9 out of 10 stars.


Also, read:
Truepush helps Digital Badi To Send Web Push To Its Vernacular(Telugu) Speakers(Case Study)
How Vietnam’s Famous E-commerce Platform “Chanhtuoi” Uses Push Notifications To Re-engage Its Users(Interview)?

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