Push Notifications are clickable messages that you’ve relayed from a website and receive them on a target desktop or mobile device even if the website is not necessarily open on your browser. Notifications have been one of the most popular shorthand information channels. They give 5-10X more engagement than emails(Industry average) for engaging and converting visitors/users into customers. This new update(Push Notification) is yet another way for websites to acquire and retain customers.
The content delivered by push notifications can be classified into the following categories, which are just examples and the list actually includes a lot more:
- Internal updates (Both H/W and S/W)
- Chat messages
- Vendor offers
- Post updates
- News updates