If you're looking to increase engagement, push notifications are a great way to do so. Push notifications can be used for all sorts of things, from sending out coupons and deals to cross-sells and upselling, but there's one thing that sets them apart from all other forms of communication: they're automated. This means that they're sent out automatically based on preset rules and can include personalized messages or information based on user behavior.

Automated Push Notifications: A Powerful Tool for Customer Engagement

Automated push notifications (APNs) are a great way to engage and communicate with customers. They are triggered by events, such as the completion of an online purchase or specific actions taken on your website.

APNs can be used for a variety of purposes, including:

● Increasing engagement with customers who have abandoned their carts. This will encourage them to return to complete their purchase and increase your conversion rate.

● Send out welcome messages as soon as someone registers for an account on your website, which will help establish trust between you and your new users.

The Key Benefits of Automated Push Notifications

Automated push notifications are a powerful tool for customer engagement, and they can be used to increase conversions and sales. They can also help improve the customer experience by providing relevant information at the right time. Automated push notifications are also great for increasing engagement with your app, as well as creating brand awareness with new users who may not yet be familiar with your product or service offerings.

What's the Difference Between Automated and Manual Push Notifications?

Automated push notifications are sent based on user behavior, while manual push notifications are sent by the user. Automated push notifications can be more effective because they are triggered by events, such as when a user signs up for your service or makes a purchase. Manual pushes are also effective when targeted at specific users who have opted-in to receive them (i.e., someone who has downloaded an app).

How the Right Technology Can Increase Engagement and Conversions

You can use automation to send the right message at the right time. For example, you might have an email campaign that sends out a discount code for your company's new product for users who have never purchased from your website before. Or, maybe it's something more personal: a birthday reminder for someone who has been active on social media recently.

Automation allows you to target customers based on their behavior and preferences, so they see only what they want--and nothing else! This makes it easier than ever before for businesses of all sizes (and budgets) to engage with their audience through push notifications that increase conversions, sales, and retention rates of customers.

The Power of Behavioral Analytics

Behavioral analytics is a powerful tool that can be used to improve your user experience, increase conversions and make your website more effective.

Behavioral analytics refers to the use of data collected from users on your website or in an app in order to draw conclusions about what they're doing and how they're interacting with your product or service. You can then use this information to make informed decisions about how you should continue developing your product or service.

For example, if you notice that a large percentage of visitors are visiting one particular page but not converting into customers (or any action), then it might mean they need more information before making their purchase decision - perhaps there's something missing from this page which would help them make up their mind? Or perhaps some other factors such as price may be preventing them from buying at all? The point is: behavioral analytics gives us insights into what people do when using our products/services, so we can better understand them as users, so we can create better services/products for them!

Use Engagement Tools for Events

You can use automation to trigger push notifications based on user behavior. For example, if a user has not opened your app in the last week, you can send them a push notification to get them back into the app. This can be done by using behavioral analytics or other event engagement tools such as Eventtia.

You also want to look at context and location when sending out push notifications because they will help increase engagement rates by providing information that's relevant at that time (such as weather alerts). Pushwoosh allows you to personalize the content sent through its platform, so it feels like it is coming directly from your company rather than an automated system generating generic messages.

Finally, we always recommend sending out event-based messages when relevant - such as celebrating birthdays with customers who have signed up for birthday reminders!


A contextual push notification is triggered by user behavior. For example, if a user has been inactive for a certain period of time, and you want to remind them about your app, you can send them a reminder.

A contextual trigger can also be based on location or time of day. For example:

●     You are running late for work, and you receive an "Attend Meeting" notification at 6 am when there's no meeting scheduled until 9 am that day.

●     A user opens their phone at 7 pm and sees a "Remind me tomorrow" message with directions to the nearest grocery store because they're out of milk!

A push notification is a message that can be sent to users even when they aren't actively using your app. Push notifications are similar to SMS text messages, but they are only available on mobile devices. They appear as alerts on the screen of the device and can include text or images.

Personalized to the User's Schedule and Location

Automated push notifications can be personalized to the user's schedule and location. For example, if you know that a user is in the middle of a meeting, it may not be appropriate to email them or text message about a sale at your store. However, if you know that they're free during lunchtime on Wednesdays and Thursdays, then this would be an ideal time for sending out a notification about your weekly special offer.

You can also use calendar data from users' phones to determine when they have free time available, so you can send them relevant messages at those times. For example: If I am planning my schedule for next week but haven't yet set aside time for my workout routine (which I should), then perhaps a reminder could come through telling me how beneficial working out has been lately in helping me feel less stressed throughout the day!

Push Notifications are More Effective When They're Triggered by Events

Automated push notifications are a great way to engage and communicate with your users. They can be personalized to the user's schedule and location, which makes them more effective than generic emails or social media posts.

A variety of events can trigger an automated push notification:

●     When someone completes an action on your app, such as creating an account or making an order

●     When they reach a certain milestone in their journey with you (like making five purchases)

Automated Push Notifications Provide a Great Way to Engage and Communicate with Customers

Automated push notifications are a great way to engage and communicate with your customers. They're more effective than manual notifications because they can be triggered by events and behaviors. Automated push notifications can also be personalized to the user's schedule and location. This ensures that you're sending relevant information at the right time for them--a major advantage over sending generic messages to all users who may not be interested in what you have to say or do.

When you trigger automated push notifications based on events, such as:

●     A user signing up for an account on your website (e-commerce businesses)

●     Purchasing something from your store (retailers)

●     A user completing a purchase or downloading an app from your website (app developers)

You can send personalized alerts to users, which drives them back to your site or app.

Make Sure You're Optimizing for the Right Behaviors

You should also make sure you're optimizing for the right behaviors. For example, if a user engages with your app by creating an account, they probably want to know about features that help them do their job better. If they're looking for something else entirely (like an easy way to order lunch), you could send them a push notification that contains information about how to make an account in another part of the app--but it's not likely they'll click through or engage further with that message.

Using behavioral analytics data from your mobile app allows you to identify which actions are most important to users and what content will resonate best with them based on their behavior in-app. This can help inform future communications decisions around push notifications so that they aren't just annoying noise but rather valuable customer communications which enhance customer relationships and drive engagement over time

Send the Right Message at the Right Time

As you can see, there are two important things to consider when sending push notifications. You need to send the right message at the right time. If you don't send a timely and relevant message, users will be less likely to open it or even read it at all. If you send too many automated push notifications in a day, users may get annoyed by them and start ignoring them altogether.

Automated behavioral triggers allow marketers like yourself to send automated messages based on specific user actions, like visiting pages on your website or signing up for emails from you (or even just browsing around on social media). This way, if someone visits one page but not another page within an hour time frame--you can email them about something related directly to their visit!

Build a System that is Flexible and Can Handle a Variety of Use Cases

When you're building an automated push notification system, it's important to make sure that your system is flexible and can handle a variety of use cases.

If you don't have a scalable system in place, then users may encounter issues when they sign up or experience problems when they try to use the app. This leads us back to our first point: if there is no room for error in your codebase, then it will be difficult for users who want to access these features on their devices at all times without any hiccups along the way.


In the end, it's all about finding the right balance. You want your push notifications to be timely and relevant so that they're not annoying customers, but you also want them to be triggered by events that are meaningful for your business and user base. With the right technology in place, you can automate these messages at scale while still customizing each one individually based on user behavior--and that's what makes this tactic so powerful!