“Sell‌ ‌as‌ ‌if‌ ‌the‌ ‌demand‌ ‌would‌ ‌vanish‌ ‌tomorrow;‌ 
Build‌ ‌your‌ ‌brand‌ ‌as‌ ‌if‌ ‌it‌ ‌would‌ ‌exist‌ ‌forever.”‌ 
Rajesh‌ ‌Srinivasan‌ 

Here’s‌ ‌the‌ ‌sixth‌ ‌episode‌ ‌with‌ ‌Rajesh‌ ‌Srinivasan,‌ ‌Marketing‌ ‌evangelist,‌ ‌Business‌ ‌growth‌ ‌expert,‌ and‌ ‌author‌ ‌of‌ ‌the‌ ‌Amazon‌ ‌bestseller-‌ ‌Shifting‌ ‌Gears.‌  He is here to brief us about the digital marketing requirements. Know‌ ‌the‌ ‌crucial‌ ‌requirements‌ ‌for‌ ‌your‌ ‌digital‌ ‌marketing,‌ ‌customer‌ ‌engagement‌ ‌parameters,‌ ‌and growth‌ ‌strategies.‌ 

About‌ ‌Rajesh‌ ‌Srinivasan‌ 

Rajesh‌ ‌Srinivasan‌ ‌is‌ ‌a‌ ‌Marketing‌ ‌Strategist‌ ‌and‌ ‌Business‌ ‌Growth‌ ‌Consultant‌ ‌who‌ ‌work‌ ‌with‌ entrepreneurs‌ ‌as‌ ‌an‌ ‌“Outsourced‌ ‌CMO”‌ ‌(Chief‌ ‌Marketing‌ ‌Officer)‌ ‌to‌ ‌grow‌ ‌their‌ ‌revenues‌ ‌and‌ build‌ ‌powerful‌ ‌brands.‌ In this podcast, you get complete insights into digital marketing requirements.
Rajesh‌ ‌Srinivasan‌ ‌is‌ ‌an‌ ‌alumnus‌ ‌of‌ ‌the Indian‌ ‌Institute‌ ‌of‌ ‌Management,‌ ‌Lucknow‌ ‌and‌ ‌was‌ ‌the‌ Topper‌ ‌of‌ ‌the‌ ‌Batch.‌ ‌He‌ ‌has‌ ‌an‌ ‌extensive‌ ‌industry‌ ‌experience‌ ‌of‌ ‌over‌ ‌20‌ ‌years‌ ‌in‌ ‌the‌ ‌real‌ estate,‌ ‌hospitality‌ ‌and‌ ‌advertising‌ ‌industry.‌ 
Our guest is also the‌ ‌author‌ ‌of‌ ‌Amazon’s‌ ‌best-selling‌ ‌book‌ ‌–Shifting‌ ‌Gears.‌ ‌The‌ ‌book‌ ‌has‌ ‌been‌ ‌featured‌ ‌in‌ magazines‌ ‌like‌ ‌Business‌ ‌Today,‌ ‌The‌ ‌Week,‌ ‌India‌ ‌Today‌ ‌and‌ ‌Business‌ ‌Standard.‌ ‌The‌ ‌Economic‌ ‌Times‌ ‌has‌ ‌recently‌ ‌appointed‌ ‌Rajesh‌ ‌as‌ ‌a‌ ‌jury‌ ‌board‌ ‌member‌ ‌for‌ ‌their‌ ‌“Most‌ ‌Promising‌ ‌Tech‌ ‌Marketers‌ ‌Awards”‌ ‌and‌ ‌speaker‌ ‌for‌ ‌Marketing‌ ‌Leaders’‌ ‌Summit‌ ‌–‌ ‌2020.‌ 
Nicknamed‌ ‌as‌ ‌Marketing‌ ‌Evangelist‌ ‌by‌ ‌the‌ ‌business‌ ‌fraternity,‌ ‌Rajesh‌ ‌frequently‌ ‌shares‌ ‌his‌ wisdom‌ ‌through‌ ‌his‌ ‌Youtube‌ ‌Channel‌ ‌and‌ ‌also‌ ‌has‌ ‌written‌ ‌more‌ ‌than‌ ‌30‌ ‌articles.‌ ‌He‌ ‌is‌ ‌also‌ ‌the‌ guest‌ ‌lecturer‌ ‌for‌ ‌Top‌ ‌B-schools‌ ‌like‌ ‌the Indian‌ ‌Institute‌ ‌of‌ ‌Management,‌ ‌the National‌ ‌Institute‌ ‌of‌ ‌Fashion‌ ‌Technology.‌ 

 Here‌ ‌are‌ ‌the‌ ‌highlights‌ ‌of‌ ‌what‌ ‌he‌ ‌has‌ ‌shared‌ ‌with‌ ‌Truepush‌ ‌:‌ 

Can‌ ‌you‌ ‌share‌ ‌what‌ ‌different‌ ‌paths‌ ‌led‌ ‌you‌ ‌into‌ ‌Marketing?‌
As‌ ‌shared‌ ‌by‌ ‌Rajesh,‌ ‌He‌ ‌was‌ ‌passionate‌ ‌about‌ ‌Marketing‌ ‌from‌ ‌his‌ ‌childhood‌ ‌and‌ ‌saw‌ marketing‌ ‌in‌ ‌everything‌ ‌he‌ ‌does.‌ ‌From‌ ‌starting‌ ‌a‌ ‌Distributive‌ ‌Agency‌ ‌at‌ ‌his‌ ‌native‌ ‌rural‌ a place‌ ‌to‌ ‌be‌ ‌nicknamed‌ ‌as‌ ‌Marketing‌ ‌Evangelist‌ ‌by‌ ‌the‌ ‌business‌ ‌fraternity.‌ ‌He‌ ‌has‌ ‌ experienced‌ ‌and‌ ‌experimented‌ ‌throughout‌ ‌ ‌time‌ ‌with‌ ‌various‌ ‌strategies‌ ‌of‌ ‌marketing.‌  
What‌ ‌was‌ ‌the‌ ‌reason‌ ‌behind‌ ‌writing‌ ‌this‌ ‌book‌ ‌“Shifting‌ ‌Gears”?‌ 
It‌ ‌was‌ ‌to‌ ‌help‌ ‌myself,‌ ‌immediate‌ ‌clients‌ ‌and‌ ‌small/medium‌ ‌businesses‌ ‌to‌ ‌understand‌ ‌the‌ the basic‌ ‌framework‌ ‌of‌ ‌Marketing‌ ‌which‌ ‌would‌ ‌help‌ ‌them‌ ‌to‌ ‌grow.‌ 
‌He‌ ‌also‌ ‌mentioned‌ ‌the‌ ‌four‌ ‌important‌ ‌aspects‌ ‌of‌ ‌Marketing‌ ‌.‌ 
  • Customer‌ ‌Engagement‌  
  • Understanding‌ ‌your‌ ‌ideal‌ ‌target‌ ‌audience‌ 
  • Selecting‌ ‌the Right‌ ‌Medium‌  
  • Right‌ ‌Message‌ ‌to‌ ‌Convey‌  
He‌ ‌has‌ ‌shared‌ ‌various‌ ‌strategies‌ ‌and‌ ‌success‌ ‌formulas‌ ‌for‌ ‌marketing‌ ‌and‌ ‌explained‌ ‌how‌ Customer‌ ‌Engagement‌ ‌plays‌ ‌a‌ ‌crucial‌ ‌role‌ ‌in‌ ‌Marketing‌ ‌and‌ ‌how‌ ‌to‌ ‌target‌ ‌the‌ ‌ideal‌ ‌user‌ ‌to‌ convert‌ ‌him‌ ‌into‌ ‌a‌ ‌potential‌ ‌customer.‌ ‌ Stay‌ ‌Tuned‌ ‌to‌ ‌know‌ ‌more‌ ‌about‌ ‌Marketing‌ ‌Strategies‌ ‌he‌ ‌shared.‌ 

About‌ ‌Truepush‌‌

Truepush‌‌ ‌is‌ ‌a‌ ‌free-forever‌ ‌Push‌ ‌Notifications‌ ‌service‌ ‌for‌ ‌both‌ ‌web‌ ‌and‌ ‌mobile.‌ ‌It‌ ‌helps‌ ‌brands‌ ‌in‌ growth‌ ‌and‌ ‌marketing‌ ‌since‌ ‌it‌ ‌increases‌ ‌user‌ ‌engagement,‌ ‌retention‌ ‌and‌ ‌conversions‌ ‌for‌ ‌the‌ 
“Game‌ ‌of‌ ‌Growth‌“‌ ‌is‌ ‌powered‌ ‌by‌ ‌Truepush,‌ ‌the‌ ‌world’s‌ ‌no.‌ ‌1‌ ‌free‌ ‌Push‌ ‌Notification‌ ‌Platform for‌ ‌web‌ ‌and‌ ‌mobile.‌ ‌Truepush‌ ‌has‌ ‌received‌ ‌a ‌number‌ ‌of‌‌ ‌‌awards‌‌ ‌since‌ ‌the‌ ‌time‌ ‌of‌ ‌its‌ ‌inception‌ ‌in‌ ‌2019.‌ ‌In‌ ‌17‌ ‌months,‌ ‌the‌ ‌platform‌ ‌has‌ ‌earned‌ ‌the‌ ‌trust‌ ‌of‌ ‌more‌ ‌than‌ ‌15,000+‌ ‌developers‌ ‌and‌ ‌marketers‌ ‌across‌ ‌the‌ ‌globe.‌ ‌From‌ ‌becoming‌ ‌”‌ ‌the‌ ‌fastest‌ ‌growing‌ ‌and‌ ‌most‌ ‌searched‌ ‌push‌ ‌notification‌ ‌software”‌ ‌to‌ ‌grabbing‌ ‌the‌ ‌rank‌ ‌in‌ ‌” Top‌ ‌10‌ ‌push‌ ‌notifications‌ ‌software”‌ ‌by‌ ‌G2,‌ ‌the‌ ‌world’s‌ ‌leading‌ ‌peer-to-peer‌ ‌review‌ ‌platform-‌ ‌Truepush‌ ‌is‌ ‌continuously‌ ‌giving‌ ‌tough‌ ‌competition‌ ‌to‌ ‌the‌ ‌industry‌ ‌with‌ ‌rich‌ ‌product‌ ‌features‌ ‌and‌ ‌not‌ ‌to‌ ‌forget‌ ‌the‌ ‌excellent‌ ‌customer‌ ‌support.‌

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