Welcome to the fourth episode of the Game of Growth Podcast hosted by Truepush.
Listen to the founder of India’s leading Coupon and discounts platform- GrabOn, sharing about the growth of the affiliate eCommerce industry in India. GrabOn has more than 5.5 million unique visitors/ month.
About GrabOn
GrabOn is a trusted brand and a pioneer in the affiliate e-commerce scene in India. We are known for maintaining high-quality standards through our unique user interface and user experience. We have been sustaining and preserving our USP, which is to provide the most authentic and updated coupons and deals.
About the Founder
Ashok Reddy, a bachelor in computer science and an MBA from the Indian School of Business has several roles to his credit including that of an entrepreneur. He is the CEO & founder of GrabOn.in and associated with several brands before building India’s biggest coupon search space for online buffs. He gained crucial experience as founder & president of Landmark IT Solutions and CTO at SmartTouch Interactive.
Ashok shares his experience of building GrabOn from scratch, without any seed funding. The exceptional growth of the company has made them collaborate with every known brand in the e-commerce space like Paytm, Swiggy, OYO, Myntra, Amazon, Flipkart, etc.
According to Ashok, India has evolved a lot when it comes to purchasing online. Everyone does the complete analysis of the product on the affiliate platforms from specifications to reviews to comparisons and ultimately buys the product. GrabOn evolved as a product research platform.
Discussion
“We started building BUZZ, a real-time platform mobile push notifications application in 2015. But, as we moved further, we realized, it’d be better to use the existing platforms that serve push notifications, which would not deviate us from our road map”, says Ashok Reddy, founder, GrabOn. The platform is currently using Truepush push notifications to engage its millions of monthly website visitors.
How much do GrabOn and other similar platforms contribute to Indian Ecommerce Industry?
“I would say we contribute a lot as we come from that background, In general, we contribute a lot to tier 2 tier 3 merchants compared to tier 1 merchants. But the performance marketing as space is growing and marketing heads are realizing what publishers like us can do to their brands and sales. We have some great success stories for merchants like Myntra, Jabong, Nyka, Medlife, etc that fall under the tier 2 category. We worked very closely with them, I was even told by some of their CMOS that our ROI has helped them get better results than the traditional marketing.”
What are the effects of COVID-19 on your business and how are you keeping the impact as minimal as possible?
“Frankly, our business has been impacted the most, with literally no travel and eCommerce. As everything got stalled and there was about a 95% dip in the revenues. We are slowly picking up as the eCommerce has opened up and we are expecting it to reach the highest number by the time of Diwali which is usually the shopping time. And luckily, we started building a SAAS marketing intelligence tool for our merchants, just started before COVID-19 so the majority of our focus has been there, there is no pivot that we’ve done but we are focusing on this more.”
Ashok shares his experience of building GrabOn from scratch, without any seed funding. The exceptional growth of the company has made them collaborate with every known brand in the e-commerce space like Paytm, Swiggy, OYO, Myntra, Amazon, Flipkart, etc.
According to Ashok, India has evolved a lot when it comes to purchasing online. Everyone does the complete analysis of the product on the affiliate platforms from specifications to reviews to comparisons and ultimately buys the product. GrabOn evolved as a product research platform.
About the Show
“Game of Growth” is powered by Truepush, the world’s no. 1 Free Push Notification Platform for web and mobile. Truepush has received a number of awards since the time of its inception in 2019. In 17 months, the platform has earned the trust of more than 15,000+ developers and marketers across the globe. From becoming ” the fastest growing and most searched push notification software” to grabbing the rank in “Top 10 push notifications software” by G2, the world’s leading peer-to-peer review platform- Truepush is continuously giving tough competition to the industry with rich product features and not to forget the excellent customer support.
Stay Tuned to know the amazing growth strategies, the current Indian scenario, and a lot more.
About the Host
Truepush is a free push notification platform where websites can send unlimited push notifications to push subscribers. Users can access advanced features like segmentation, automation, and scheduling to optimize push campaigns. Register with Truepush and get the best in engaging users.
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