sarvgyan.com is a leading news and career guide portal of India. They provide qualitative relevant information in a single pool to all its career guidance seekers. Here is an interview where they share their experience with Truepush and how it helped them improve their customer retention rate.
Interview with Ankur Rautela, Core member, Sarvgyan
What is your website? Can you narrate us the story behind building it? (What is the unique problem you’re trying to solve?)
sarvgyan.com is a leading career guide portal in India. We help students with career options that best fit them. We provide satisfactory information about various colleges and universities in India. We address courses, admission procedures, placements, and other related information.
What are the various growth or marketing channels you’re trying to get more visitors on the website?
To reach out to the students, we publish the material and information about education and career after doing a complete data analysis and research. We use email marketing to deliver the right information to our users. Now Truepush is helping us with push notification service through which we reach out to our users with mobile and web push notifications.
Do you think customer retention is crucial for businesses? How do push notifications help in it?
We strongly believe customer retention is very important for a business. Through push notifications, we are able to quickly deliver important news & notifications directly to our users’ mobile. Now our users never miss any important updates.
How do you plan out your push notification strategy? What are the parameters you consider while building it?
According to our users’ interest we segment them into different lists. With different segments we can deliver right information to the right user. In Truepush, we’ve some predefined properties or we can also create our own.
What is the most used push notification feature, and how has it helped you in getting more conversion rates?
The scheduling feature is really useful for us. It increases our CTR, if the user gets a push on right time.
How long have you been using Truepush, and how is it helping you achieve your business goals?
We are using Truepush for the last two months. Truepush really helped us retarget and quickly deliver our notifications.
Sarvgyan.com has a clientele with varied interests. With help of our segmentation feature, Sarvgyan.com was able to send specific and relevant notifications to their clients, and thus lesser spam to the customers. This has resulted in an increased retention rate as well as helped them maximize their CTR. Also, the scheduling feature helped them keep their clients engaged at specific intervals of their choice resulting in steady flow of traffic to their website.