How “”- uses Truepush to get its users back to the website. 


Rahul, founder at
Rahul, founder at

Interview with Rahul Rathi, Founder at



1. What is your website? Can you narrate us the story behind building it? (What is the unique problem you’re trying to solve) 

The intention of our website “” is to serve the latest and trending greetings, wishes, status, etc., for any kind of relation & we also upload those posts which are trending, from the upcoming festivals, and events.

Our website shows or expresses the feeling of a person to others in the form of Shayaris, Quotes, and much more. 

For the festival, we are trying to spread our views on showing the real story or reality of the Indian festival in the form of greetings, images, and videos.

2. What are the various growth or marketing channels you’re trying to get more visitors on the website? 

We use different social media channels like Youtube, Facebook, Twitter, Instagram & WhatsApp to increase the visitors on the website. 

3. Do you think customer retention is crucial for businesses? How do push notifications help in it? 

Yes, customer retention is crucial for businesses. In any business, it is very important to retain a customer and increase the engagement of the users on the website. Push notifications play a very important role in customer retention and engagement.

4. How do you plan out your push notification strategy? What are the parameters you consider while building it? 

We keep our eyes on building good content and catchy and appealing titles to attract more visitors.

5. What is the most used push notification feature, and how it helped you in getting more conversion rates? 

As of now, we are mainly using the web push notifications from Truepush and expecting android notifications as well. 

6. How long have you been using Truepush, and how is it helping you achieve your business goals? 

It has been 8 months since we started using Truepush, and it helped us a lot in bringing back our subscribers to the website.

7. Any feedback for the product and the Truepush team? 

Well, all the features are already good there. The only thing that I expect from Truepush is a WordPress plug-in. engages its website users through web push notifications with all the latest updates on the blog and is constantly acquiring a good number of subscribers every day. The Team at Truepush is looking forward to serving them with the best and help them with better engagement and conversion rates.


Read, more:

Truepush helps achieve high user engagement while reducing its server load
GovtJobsAlert acquires maximum CTR using Truepush push notifications

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